Gender stereotypes in the Olympic Games media? A cross-cultural panel study of online visuals from Brazil, Germany and the United States

Petca, Andra Raisa; Bivolaru, Eliza; Graf, Timo

doi:10.1080/17430437.2012.690412

Cited by 15 publications

(13 citation statements)

References 26 publications

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“…Nevertheless, the findings of this study reveal that some of the gendered words (e.g., pretty, feminine and attractive) identified in the traditional media (Christopherson et al, 2002;Jones et al, 1999;Wensing &, Bruce, 2003) did not apply to the current study in a social media context. Similarly, the portrayal of female athletes as 'strong' is in contrast to prior research which suggests that strong is a long-standing descriptor for male athletes emanating in the 1960s (Wanneberg, 2011) and included in sports coverage in the 2004 and 2008 Olympic Games (Petca, Bivolaru, & Graf, 2013). The change in narratives suggests that Twitter may allow users to alter the frame setting previously used to portray female athletes.…”

Section: (Re)setting the Representations Of Athletesmentioning

confidence: 80%

A Social Media Analysis of the Gendered Representations of Female and Male Athletes During the 2018 Commonwealth Games

Yang

Hayes

Chen

et al. 2020

International Journal of Sport Communication

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Contemporary sport culture is characterized as highly masculinized, where female athletes are continually marginalized in traditional media. Despite evidence suggesting that media representation of athletes has a meaningful impact on social outcomes and participation rates of women and girls, little is known about gendered representations of athletes on social media and in the context of mega-sporting events. This paper examines the gendered representations of athletes on Twitter during the 2018 Commonwealth Games using framing theory. A total of 133,338 tweets were analyzed using sentiment and word-frequency analyses. Results indicate gender differences concerning athlete representation on Twitter, albeit marginal. In particular, the findings reveal that seemingly neutral words (e.g., “dedicated,” “talented,” and “hard working”) could carry gendered connotations. Recommendations are provided to guide stakeholders to advance a more inclusive sport culture through the strategic use of social media during mega-sporting events.

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Section: (Re)setting the Representations Of Athletesmentioning

confidence: 80%

A Social Media Analysis of the Gendered Representations of Female and Male Athletes During the 2018 Commonwealth Games

Yang

Hayes

Chen

et al. 2020

International Journal of Sport Communication

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“…Jones et al 1999: 184; Kinnick 1998; Koivula 1999) and by experimental study participants (Matteo 1986). This is commonly attributed to gymnastics’ properties as ‘aesthetic sport’ (Petca et al 2013: 6), prioritizing aesthetics over athleticism/physicality. Hargreaves (1994: 159) elaborates:…”

Section: Gymnastics and Femininitymentioning

confidence: 99%

Femininity, Childhood and the Non-Making of a Sporting Celebrity: The Beth Tweddle Case

Cohen

2013

Sociological Research Online

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This is the unspecified version of the paper.This version of the publication may differ from the final published version. Gymnastics is regularly classified as a feminine-appropriate sport, embodying grace and elegance. Furthermore, it is the Olympic sport which has regularly produced female sporting celebrities. Beth Tweddle is the most successful British gymnast of all time and the first to achieve international success, culminating in a medal at London 2012, yet she has received relatively little media coverage and few corporate endorsements. Employing a 'negative case' methodology, this athlete's relative lack of celebrity is investigated. The article suggests that it can be explained by a) contradictions underpinning the gender-designation of gymnastics, and b) the relative invisibility of a core audience for the sport: young girls. An implication is that the achievement of celebrity within 'feminine' sport may be increasingly unattainable, especially for female athletes. The article uses mixed methods, including primary analysis of print and social media and secondary analysis of a national survey of young people in the UK. Permanent repository link

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“…This is consistent with the by-law to rule 48 of the Olympic Charter, which proposes that, 'It is an objective of the Olympic Movement that, through its contents, the media coverage of the Olympic Games should spread and promote the principles and values of Olympism' (IOC, 2007, p. 90, emphasis added). Research has confirmed that the IOC has tried to use the Olympic Games to communicate human values through different types of media (Millington & Darnell, 2014;Petca et al, 2013). The strong media appeal of the Games supports this strategy.…”

mentioning

confidence: 91%

Involvement with the Olympic and Paralympic Games and the values of sport

Rocha

Hong

Gratao

2021

Journal of Policy Research in Tourism, Leisure and Events

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Gender stereotypes in the Olympic Games media? A cross-cultural panel study of online visuals from Brazil, Germany and the United States

Cited by 15 publications

References 26 publications

A Social Media Analysis of the Gendered Representations of Female and Male Athletes During the 2018 Commonwealth Games

A Social Media Analysis of the Gendered Representations of Female and Male Athletes During the 2018 Commonwealth Games

Femininity, Childhood and the Non-Making of a Sporting Celebrity: The Beth Tweddle Case

Involvement with the Olympic and Paralympic Games and the values of sport

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