Gender transformative advertising pedagogy: promoting gender justice through marketing education

Gurrieri, Lauren; Finn, Fiona

doi:10.1080/0267257x.2022.2157461

Cited by 6 publications

(2 citation statements)

References 72 publications

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“…Putting into practice an inclusive, conscientious intersectionality approach has implications for research, education, as well as marketing thoughts and practices. For example, it entails grappling with and changing status quo practices, such as demographic segmentation (Rosa‐Salas, 2019), gendered branding and advertising tactics (Gurrieri & Finn, 2023), or design practices (Costanza‐Chock, 2020) that normalize the White, able‐bodied, hetero‐cisgender man or woman as consumers or as embodying brand ideals. Indeed, while some companies and agencies are working towards adopting more progressive views of gender in ads (Zayer et al, 2023), struggles remain when extending this in ways that recognize intersectional identities and people of color (Kearney et al, 2019; Sobande, 2020).…”

Section: How Can We Continue To Move the Conversation Forward?mentioning

confidence: 99%

Troubling genderS and consumer well‐being: Going across, between and beyond the binaries to gender/sex/ual and intersectional diversity

Steinfield,

Hutton,

Cheded

2024

Journal of Consumer Affairs

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In this editorial we outline why a call for more inclusive, conscientious approaches to studying gender/sex/ual diversity and intersectional identities is needed, and how the articles in this special issue answered this call. We summarize key takeaways from a review of the literature, noting significant under‐representation of gender/sex/ual diversity and intersectional social locations. We also explore the history of the gender/sex binaries (e.g., female/male; women/men; femininity/masculinity) to help illuminate the premises upon which the popular trend of studying gender/sex differences between men and women and the invisibilities of gender/sex/ual diverse people exist. We conclude with guidance on how scholars and practitioners might engage in thinking, doing, and connecting to move the conversation forward.

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Section: How Can We Continue To Move the Conversation Forward?mentioning

confidence: 99%

Troubling genderS and consumer well‐being: Going across, between and beyond the binaries to gender/sex/ual and intersectional diversity

Steinfield,

Hutton,

Cheded

2024

Journal of Consumer Affairs

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“…For instance, students might partner with nonprofit organizations or community groups to develop marketing campaigns for social causes or raise awareness about local issues [24,66]. These projects allow them to contribute positively to their communities while also gaining valuable experience in ethical marketing practices and social impact initiatives [67]. In addition, community-based training provides students with networking opportunities and professional connections that can benefit their future careers [65].…”

Section: Opportunity For Community-based Trainingmentioning

confidence: 99%

Enhancing Marketing Education Through Problem-Based Learning: A Comprehensive Review

Rosário,

Dias

2024

Preprint

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The marketing industry is rapidly evolving, necessitating educational programs to adapt and equip graduates with relevant skills and knowledge. This systematic literature review with bibliometric analysis (SLRBA) explores the integration of Problem-Based Learning (PBL) in marketing education. PBL is an instructional strategy that empowers students to solve real-life problems by integrating theory and practice, thus fostering critical thinking and decision-making skills. Our review synthesizes data from 71 sources, highlighting the definition of PBL, strategies to promote its implementation in marketing education, and the benefits and challenges associated with this approach. The findings indicate that PBL enhances student engagement, provides hands-on experience, and prepares students for real-world marketing challenges. Strategies such as using social media, serious games, e-learning, and feedback mechanisms are discussed for their effectiveness in promoting active learning and student participation. Despite its advantages, PBL faces challenges such as resource intensiveness, student resistance, and information integrity issues. This review underscores the importance of PBL in bridging the gap between theoretical knowledge and practical application, ultimately preparing marketing students to meet the demands of the industry. The paper concludes with recommendations for future research and best practices for implementing PBL in marketing education.

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Diversity and Inclusion Practices in Marketing Education: A Conceptual Framework and Overview of the Special Issue

Protopapa

Plangger

2023

Marketing Education Review

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Gender transformative advertising pedagogy: promoting gender justice through marketing education

Cited by 6 publications

References 72 publications

Troubling genderS and consumer well‐being: Going across, between and beyond the binaries to gender/sex/ual and intersectional diversity

Troubling genderS and consumer well‐being: Going across, between and beyond the binaries to gender/sex/ual and intersectional diversity

Enhancing Marketing Education Through Problem-Based Learning: A Comprehensive Review

Diversity and Inclusion Practices in Marketing Education: A Conceptual Framework and Overview of the Special Issue

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