The evolving dynamics of the Internet have facilitated an era in which information on virtually any given topic is readily available and richly abundant. When seeking knowledge online on specific subject matter, one may encounter a wide assortment of material ranging from professional academic research to an everyman’s personal opinion – the spectrum of information available online is infinite (Hayat & Hershkovitz, 2018). The emergence and popularization of social media and networking sites in particular have led to a change in digital dynamics, segueing from the norm of mass cultural consumption to that of mass production . Today, user generated content accounts for a generous portion of online resources, and has a notable affect on people’s thoughts and actions.Changes in the electronic landscape have also revolutionized industries in addition to transforming cultural norms. The digitization of services and products has led to the decline of print publications, a drastic shift in consumer’s purchasing habits, and a metamorphosis in the music industry. With today’s song streaming services and free and readily available online audio content, the big business of record labels and album sales are antiquated and inaccurate representations of success in the market.This work takes into account the heavy influence that the Internet has on the music industry, and aims to find a positive correlation between the volume of online discussion on a given song and the amount of Youtube views that song will have. In other words, to what extent does social media mentions predict the success of a song on Youtube? In Section 3 of this research we will detail existing work relating to this topic and discuss the changes of the Internet in the era of Web 2.0, as well as the importance of electronic word of mouth (eWOM) and it’s impact on online consumer interactions. An account of our methodology in conducting this study, and an explanation of the data we used, can be found in Section 5. In Section 7, we discuss the implications of our results by drawing conclusions from the data we collected.