Gendered (in)visibility in digital media contexts

Wilhelm, Claudia

doi:10.24434/j.scoms.2021.01.007

Cited by 8 publications

(5 citation statements)

References 53 publications

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“…Might the visibility of female scholars on such occasions also have negative implications by, for example, dissuading young women from pursuing a career in science? In this context, we should also look at what social media platforms and governments can do, not only to increase the visibility of women (and women scientists) on social media but also to make online spaces less hostile and more inclusive (Wilhelm, 2021). Finally, future studies should explore (new) science audiences on TikTok by, for example, investigating to what extent different science communication audience segments (Klinger et al, 2022) can be reached and engaged by (female) scientists on TikTok.…”

Section: Discussionmentioning

confidence: 99%

“…Brantner et al (2019) resume that by using "unstereotypical self-stereotyping," women scientists created networked counter-publics on social media that also managed to get wide attention in traditional media discourses. So, while some users may still be conforming to (apparent) norms and disseminating stereotypes and clichés when they interact in digital spaces, counter-discourses are also springing up (Wilhelm, 2021). Building on this line of research, we are interested in exploring whether women scientists are using TikTok to challenge gender stereotyping:…”

Section: Gender Stereotypesmentioning

confidence: 99%

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Women Scientists on TikTok: New Opportunities to Become Visible and Challenge Gender Stereotypes

Huber

Baena

2023

MaC

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Today, women scientists are still underrepresented in media coverage and confronted with gender stereotypes. However, social media might have the potential to challenge current gender stereotypes of scientists, foster diversity in science communication, and open new ways of becoming visible. We explore this potential by analyzing TikTok accounts of female scholars (<em>n</em> = 50 accounts). Results from content analysis (<em>n</em> = 150 videos) indicate that female scientists from a wide range of different disciplines and at different career stages are visible on TikTok. Building on previous research, we show that female scholars use TikTok mainly to explain scientific facts and concepts and to discuss what being a (female) scholar is like. Moreover, female scholars talk about private life events, give expert advice, and show science in the making. Finally, some of the videos analyzed address gender stereotypes by, for example, challenging assumptions on how a female professor should dress. Implications for science communication in the digital age are discussed.

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Section: Discussionmentioning

confidence: 99%

Section: Gender Stereotypesmentioning

confidence: 99%

Women Scientists on TikTok: New Opportunities to Become Visible and Challenge Gender Stereotypes

Huber

Baena

2023

MaC

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“…Gender biases exist on different levels regarding not only participation or representation, but also the way gender and gendered power relations are performed or depicted. Publics in social media can confirm, resist, or transgress gender roles and inequalities in representation (Wilhelm, 2021). Current feminist movements demonstrate how visibility can be raised through digital feminism (Baer, 2016;Clark-Parsons, 2019), while being countered simultaneously with misogyny and antifeminist sentiments (Drüeke & Zobl, 2016;Sobieraj, 2018).…”

Section: Performative Publics As Sensitizing Conceptmentioning

confidence: 99%

Making (female) health care work matter

Reißmann

Siemon²,

Lünenborg³

et al. 2023

MedieKultur

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Over the last two years, digital media have contributed significantly to increasing the visibility of those who are outstandingly challenged by the pandemic. In Germany, the Twitter hashtag #systemrelevant [systemically relevant] initiated a public debate on values and working conditions. Applying the practice-theory-based concept of performative publics, we analyze the formation of this specific public with a special focus on its gendered structure. Results of our mixed-methods approach show how health care work has become the dominant issue of #systemrelevant. Civil society actors and engaged health care workers set the agenda, and journalism primarily responds to these voices. Although care work is performed predominantly by women, most of the attention online is given to men. However, on the level of tweets and linked content, the discourse in #systemrelevant counteracts stereotypical images of women in health care. Overall, the ethnographic data on the most significant collective actor show a continuous tension between symbolic recognition and their struggle for improving working conditions.

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“…Hashtags like #MeToo are hijacked (Knüpfer et al, 2020), and countered with misogyny, severe backlash, and antifeminist sentiments (Martini, 2020;Sobieraj, 2018). Strongly polarized discourse structures which simultaneously reproduce and transgress established gendered hierarchies are pretty common (Wilhelm, 2021). These specific feminist issues do not necessarily dismantle gendered discourse structures in general.…”

Section: Care Work Female Invisibility and Gendered Structures Of (So...mentioning

confidence: 99%

Negotiating Care Work: Gendered Network Structures of Pandemic Care Discourses on Twitter in Germany

Siemon

Reißmann²

2023

MaC

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Precarious conditions of care work are contested and deeply gendered issues all over the globe. The Covid-19 pandemic both intensifies the (national) care crises and makes care work more visible as a public issue. In this article, we ask for the opportunities, structural conditions, and limitations of voice and visibility in emerging publics beyond established media organizations. Applying the concept of performative publics and using social network analysis, we reconstruct and compare the constitution of publics around the two German language Twitter hashtags 0#systemrelevant and #CoronaEltern. In a comparative design, we ask which actor groups and what kind of genders gain visibility, and in which speaker positions women, men, and non-binary people appear. The comparison of the two case studies reveals rather different network structures and asks for more nuanced, issue-based “medium data” analyses in the linkage of gender media studies and computational methods. Whereas the public discourse on professional paid care work resembles gendered power structures, the public discourse on privatized, unpaid care work shows shifted patterns concerning female visibility. These findings are discussed critically as gendered discourse spaces of professional and privatized care work stay rather separated and thus risk reproducing traditional private/public boundaries. Furthermore, findings emphasize the importance of “invisible” relational work which keeps hashtags running. Ratios of paying attention from women to men and vice versa are unequally distributed. Females either invest more communicative effort than males or receive less attention for the equal amount of reaching out to others.

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Gendered (in)visibility in digital media contexts

Cited by 8 publications

References 53 publications

Women Scientists on TikTok: New Opportunities to Become Visible and Challenge Gender Stereotypes

Women Scientists on TikTok: New Opportunities to Become Visible and Challenge Gender Stereotypes

Making (female) health care work matter

Negotiating Care Work: Gendered Network Structures of Pandemic Care Discourses on Twitter in Germany

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