In this chapter, Emília Barna and Ágnes Patakfalvi-Czirják build on a sociocultural theoretical approach to analyse the example of the popular musician Ákos in Hungary in the post-2010 era, interpreting Ákos's performances, public persona, and communication with his audience in a political context. The authors argue that Ákos's music, performances, and public persona contribute to the spreading and affective embedding of certain hegemonic populist discourses in Hungarian society. Aiming "higher" in the social and cultural hierarchy, the dominant cultural markers Ákos performs can be considered to be aligned with the government's class and gender politics, favouring an imagined middle class.