“…Cross-cultural researchers increasingly understand the importance of sampling beyond WEIRD and Confucian circles, are eager to expand such research, and are actively trying to build infrastructures and establish partnerships. We discern an increase in at least two major approaches to research, and a third emerging practice, which leads us beyond the WEIRD–Confucian dichotomy:- In-depth studies into the cultural psychology of specific world regions beyond the WEIRD–Confucian dichotomy, including Mediterranean (Uskul, Kirchner-Häusler, et al, 2023), Latin American (Krys et al, 2022; Salvador et al, 2022), Indian (Savani et al, 2012), Middle Eastern (San Martin et al, 2018), and sub-Saharan African (Adams & Plaut, 2003) regions.
- Large-scale cross-cultural psychological comparisons covering 30+ (Gelfand et al, 2011; Vignoles et al, 2016), 40+ (Krys et al, 2016; Leung & Bond, 2004), 50+ (Eriksson et al, 2021; Krys et al, 2021), or even 60+ (Gardiner et al, 2020; Kosakowska-Berezecka et al, 2023) countries. Large-scale data sets gathered by sociologists and political scientists—for example, World Values Survey (Inglehart et al, 2020)—help tap into psychological phenomena too.
- Recently, a third line drawing from the previous two has started emerging: some articles try to integrate/synthesize the complexity of non-WEIRD cultures across multiple world regions.
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