“…However, commentators concerned with understanding women's employment have criticised this body of work for being gender-neutral, or even gender-blind (Alvesson, 1998;Lauring and Selmer, 2011;Styhre et al, 2001). Some have pointed to the significant disadvantage experienced by women, for example, in terms of job role, career expectations, and salary (Guerrier et al, 2009;Moore et al, 2008), suggesting that KIFs, rather than creating the new opportunities for women heralded by the 'utopian' early literature (Toffler, 1981;Eaton, 1999;Walby, 2011), have instead simply redefined existing gender inequalities (Greco, 2005;Stanworth, 2000;Wajcman, 2004;Woodfield, 2002).…”