“…Debates on entrepreneurial identities have been criticized for being largely gender blind [Ahl and Marlow, 2012], this is an issue as gender biases persist in many industries to this day. The technology industry is one such example, embedded masculinity within the sector serves to marginalize the feminine [Wajcman, 2004, Walby et al, 2009, Marlow and McAdam, 2015. Female technology entrepreneurs stand at only between 5% and 15% within Europe [Walby et al, 2009, Wynarczyk andMarlow, 2010]; a recent study by Marlow and McAdam [2015] suggests that women operating in this space engage in various forms of gender-specific identity work to enhance their chances of success.…”