General Data Protection Regulation Complied Blockchain Architecture for Personally Identifiable Information Management

Al-Zaben, Nasr; Onik, Mehedi Hassan; Yang, Jing; Lee, Nam Yong; Kim, Chul-Soo

doi:10.1109/iccecome.2018.8658586

Cited by 38 publications

(40 citation statements)

References 5 publications

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“…This is because blockchain networks can actually be configured in multiple ways such that it can manage data in compliance with GDPR while still benefiting from its distributed ledger format. Blockchain networks can be configured to support public permissions, fully permissioned networks and also fully private blockchain networks (Al-Zaben, Onik, Yang, Lee, & Kim, 2018). While the level of distribution lessens with each configuration, the underlying architecture of the blockchain remains the same.…”

Section: Discussionmentioning

confidence: 99%

The European Union’s GDPR and Its Effect on Data-Driven Marketing Strategies

Alfayad¹

2020

IJMS

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This research paper analyzes the developing effect that the European Union’s (EU) recently developed General Data Protection Regulation (GDPR) will have on the marketing strategies of firms that rely on big data. Big data is identified as consisting of data and data analytics involving a huge volume of data, a diverse variety of data, and a high velocity of data capture and collection. This analysis begins with some discussion of the concept of big data and follows this up with overviews of both the GDPR and big data use in the marketplace. The EU replaced its older Data Protection Directive or DPD with the GDPR. The GDPR consists of a series of chapters and articles that require, among other things, consent to collect and store data, the anonymization of data, announcement in 72 hours of a data breach, provision of encryption and the identification of a Data Protection Officer. Marketing and the marketing function can implement emergent technologies that augment big data and its analysis while simultaneously achieving compliance with regulatory frameworks like the GDPR. These marketing related solutions are those such as blockchain marketing applications like Brave Browser and Blockstack among others. The report also examines the way in which enterprises use big data in their marketing strategies and how they are affected by it now that it has come into effect. Some of the more marketing-oriented uses and applications of big data are found in sophisticated loyalty programs, demand forecasting and customization either of experience or product/service. This study also offers some final recommendations related to GDPR compliant marketing strategies. These include the development of a comprehensive program to purchase consumer data directly from consumers and the introduction of blockchain as a means to facilitate a smoother transition to GDPR compliance.

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Section: Discussionmentioning

confidence: 99%

The European Union’s GDPR and Its Effect on Data-Driven Marketing Strategies

Alfayad¹

2020

IJMS

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“…Management of data privacy risks is therefore required. Effectively managing Personally Identifiable Information (PII) to prevent their exploitation [59] by the use of various techniques, regulation and technology such as BC integrated solutions will be key to ensuring data privacy. However, records on BC are permanent which is against general data protection principles in which an individual has the right to be forgotten.…”

Section: Security Compliancementioning

confidence: 99%

“…Al-Zaben et al [59] presents BC-based Personally Identifiable Information Management System (BcPIIMS) designed for PII management. The off-chain BC design utilizes both local and distributed ledgers for the preservation of a trustbased PII lifecycle.…”

Section: A Security Framework and Solutionsmentioning

confidence: 99%

Distributed Ledger Technologies in Supply Chain Security Management: A Comprehensive Survey

Asante

Epiphaniou

Maple

et al. 2023

IEEE Trans. Eng. Manage.

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“…However, the validation and deployment of architecture in real-world applications was not discussed. A Blockchain-based personally identifiable information management system, called BcPIIMS, was proposed in [20] so that storing personal data in the system complied with a GDPR rule. Though, the management system has not yet implemented in practice.…”

Section: Related Workmentioning

confidence: 99%

Tracking GDPR Compliance in Cloud-Based Service Delivery

Barati

Rana

2022

IEEE Trans. Serv. Comput.

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The European General Data Protection Regulation (GDPR) has had a far-reaching impact on data privacy and compliance for cloud providers. GDPR influences access to, storage, processing and transmission of personal data, requiring these operations to be verified by a cloud user through explicit consent prior to execution. GDPR rules implemented for such operations can be ambiguous and often open to interpretation, making manual verification a time consuming and error prone process for cloud providers. An encoding of GDPR rules is described, with each operation carried out using these rules recorded into a Blockchain for auditing purposes. Specifically, this work shows how some GDPR rules can appear as opcodes in smart contracts to verify the operations of providers on user data in a transparent and automatic way. An abstract model is designed to demonstrate how cloud providers can access and deploy such smart contracts through a Blockchain-based virtual machine. A case study is used to demonstrate how this approach can be used in practice. The case study uses a collection of design patterns and smart contracts to verify provider operations, including read, write, execution and transfer on user data. Validation is undertaken by deploying the smart contracts in a Blockchain test network to investigate the execution costs of GDPR compliance checking.

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General Data Protection Regulation Complied Blockchain Architecture for Personally Identifiable Information Management

Cited by 38 publications

References 5 publications

The European Union’s GDPR and Its Effect on Data-Driven Marketing Strategies

The European Union’s GDPR and Its Effect on Data-Driven Marketing Strategies

Distributed Ledger Technologies in Supply Chain Security Management: A Comprehensive Survey

Tracking GDPR Compliance in Cloud-Based Service Delivery

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