1982
DOI: 10.1080/10948008209488584
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Cited by 4 publications
(6 citation statements)
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“…Of course, it is known that mass media information can modify our opinion, attitudes, and social behavior, especially under certain contextual circumstances where social agents have no firsthand information to help choose their alternatives (Ball-Rokeach, 1998; De Fleur & Ball-Rokeach, 1993). As a result, when agents do not obtain information from their network and they have to look for additional data in external media sources, media effects could become stronger in this situation.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Of course, it is known that mass media information can modify our opinion, attitudes, and social behavior, especially under certain contextual circumstances where social agents have no firsthand information to help choose their alternatives (Ball-Rokeach, 1998; De Fleur & Ball-Rokeach, 1993). As a result, when agents do not obtain information from their network and they have to look for additional data in external media sources, media effects could become stronger in this situation.…”
Section: Discussionmentioning
confidence: 99%
“…Taking into account these previous findings from social sciences and computational physics, this work aims to study the process of spreading minority opinion in four possible scenarios, giving response to three basic questions: (1) how the structure of social networks (i.e., network composition: types of nodes and number of edges) can affect the spread of minority opinion (''network physical structure'' effect), (2) how committed agents can influence in this process (''opinion loyalty'' effect), and (3) how mass media action, as a contextual (or external) factor, might vary agents' opinions and network composition (''media opinion '' effect;De Fleur & Ball-Rokeach, 1989;McQuail, 2000;Perse, 2001).…”
Section: Introductionmentioning
confidence: 99%
“…For this same reason, in this study we tried to discuss the association and/or relation instead of referring to relationships of causality between the media and their audiences, although in practice both premises may well be accurate. The media may influence people under certain circumstances (Ball-Rokeach, 1998; De Fleur, Melvin, & Ball-Rokeach, 1993), yet at the same time as the active agents of social change, people may hold different attitudes towards the media which are likely to change the ways the news is framed.…”
Section: Discussionmentioning
confidence: 99%
“…Ciertamente, en la práctica puede ser que ambas premisas sean correctas. Los medios pueden influir a las personas bajo determinadas circunstancias (Ball-Rokeach, 1998; De Fleur, Melvin, y Ball-Rokeach, 1993), pero al mismo tiempo las personas, como agentes activos de cambio social, pueden mantener diferentes predisposiciones hacia los medios que son susceptibles de modificar las formas de encuadrar la información.…”
Section: Discussionunclassified
“…This basic theoretical perspective is also infl uenced by agenda theory, which is concerned not so much with how the media persuade people of one thing or another, but with how they depict social reality and present a list of issues that people need to have an opinion on and/or talk about (Jacobson 2002;Rokeach 1982;Shaw 1979). These theorists contend that the mass media not only set the agenda, but also defi ne the terms in which phenomena should be understood and debated.…”
Section: Theoretical Backgroundmentioning
confidence: 99%