“…The advent of Web 2.0 brought us the notion of user-defined mashups (see Benslimane, Dustdar, & Sheth, 2008;Maximilien, Ranabahu, & Gomadam, 2008) that integrate services possibly from several providers via a user-friendly graphical user interface that allows a naïve user to try and construct an application in an on-line fashion. Thus, the development task moves from the experienced programmer to the less skilled users (see Firat, Wu, & Madnick, 2009;Kongdenfha, Benatallah, Vayssière, Saint-Paul, & Casati, 2009). There is a plethora of mashup applications like Yahoo Pipes (http://pipes.yahoo.com/), Google Maps (http://maps.google.com/), IBM Damia (http://services.alphaworks.ibm.com/damia/), and Microsoft Popfly (http://www.popfly.com/).…”