We prove that a finite complex reflection group has a generalized involution model, as defined by Bump and Ginzburg, if and only if each of its irreducible factors is either G(r, p, n) with gcd(p, n) = 1; G(r, p, 2) with r/p odd; or G 23 , the Coxeter group of type H 3 . We additionally provide explicit formulas for all automorphisms of G (r, p, n), and construct new Gelfand models for the groups G(r, p, n) with gcd(p, n) = 1.