Pollinator-mediated convergence in floral traits is the fundamental basis for pollination syndromes, but it has seldom been rigorously analysed. Here we synthesize information on a guild of South African plants that are pollinated by functionally similar pompilid wasps in the genus Hemipepsis and investigate the extent of trait convergence in guild members. The guild includes members from three plant families (Apocynaceae, Orchidaceae and Asparagaceae subfamily Scilloideae) and contains remarkably high levels of functional specialization with 18 of the 23 known guild members being pollinated exclusively by Hemipepsis wasps. The distribution of the guild is centred in the moist upland grasslands of eastern South Africa. Qualitative similarities among guild members include dull greenish-or brownish-white flowers, often with purple blotches, mid-summer flowering, sweet spicy scent and exposed nectar. To assess the extent of convergent evolution within the guild, we compared floral traits of guild members with those of congeneric non-wasp-pollinated species. Guild members typically produce moderate volumes (> 4 mL per flower per day) of concentrated (> 50% sugar by weight) sucrose-dominant nectar. The nectar properties of guild members did not, however, differ significantly from those of congeneric species pollinated by other vectors. Non-metric multidimensional scaling of scent data for 15 guild members and 17 congeners (obtained through gas chromatography-mass spectrometry of headspace samples and supplemented with published data) yielded little evidence for convergent evolution in the overall scent composition of guild members. However, convergence in floral spectral reflectance was evident in the guild members; in particular, loci for colours of guild members were significantly closer to the guild centroid than loci for colours of congeners, and they formed a distinct cluster in the blue to blue-green region of the hymenopteran colour hexagon. The colours of guild members were also significantly closer to the colour of background vegetation than those of congeneric species, suggesting a role for cryptic colouring in this system. These results confirm convergence in the floral colours of plants that are pollinated by Hemipepsis spider-hunting wasps, but also suggest that other traits, such as nectar properties, do not necessarily evolve during shifts between pollination systems. Identification of particular scent compounds and non-sugar nectar constituents that influence wasp behaviour will be essential for illuminating the extent of biochemical convergence in the guild members.