Generasi Z di Bali: Lifestyle dan Social Media Influencer Mengubah Smoker Menjadi Vapor

Abstract

The marketing effort to attract purchase intention is to pay attention to the lifestyle in the community accompanied by social media influencers. With the increasing increase in purchase intention, especially those aimed at generation Z aged 17-25 years, this study aims to find out the relationship between lifestyle and social media influencers on purchase intention. This study involved 110 respondents in Bali. There are two hypotheses put forward for in-depth analysis. There are differences in previous studies, the results state that there is a relationship between lifestyle and social media influencers on purchase intention. This research provides a number of implications, limitations and directions for further research

Exploring the Impact of Consumer Trust and Perceived Risks on the Intentions to Purchase Overseas Travel Packages via Social Media in Thailand: an Application of the Fuzzy Set Delphi Method

“…Moreover, the impact of social media marketing and e-WOM on purchase intention of consumer goods buyers has been examined, shedding light on the opportunities and challenges presented by social media and e-WOM in shaping purchase intentions [45]. The transformation of consumer behaviour by lifestyle and social media influencers, particularly in the context of lifestyle changes from smoking to vaping, has been studied, providing valuable implications for understanding the influence of influencers on consumer behaviour [46]. Additionally, the influence of social media on consumer purchase intentions, with like behaviour as a moderator, has been explored, offering insights into the nuanced dynamics of social media interactions and their impact on consumer behaviour [47].…”