Generating customer engagement in electronic-brand communities: a stimulus–organism–response perspective

Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Naqvi, Mishal Hasnain

doi:10.1108/apjml-01-2020-0053

Cited by 35 publications

(51 citation statements)

References 110 publications

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“…Users will be willing to recommend MQP to others due to their favorable perceptions, approval, judgment and past experience. Prior studies mentioned that RI is motivated by satisfaction toward electronic-brand communities (Naqvi et al , 2020). RI is viewed as an essential post-adoption behavior that is necessary to diffuse an innovation (Verkijika, 2018).…”

Section: Hypotheses Formation and Research Modelmentioning

confidence: 99%

The diffusion of mobile QR-code payment: an empirical evaluation for a pandemic

Le¹

2021

APJBA

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PurposeThe research purpose is to explore the diffusion of mobile QR-code payment (MQP) in a coronavirus disease (COVID-19) context by formulating a behavioral response model based on an integration between protection motivation theory (PMT) and unified theory of acceptance and use of technology (UTAUT). This study also investigates the importance of physical distancing norm for behavioral intention toward MQP.Design/methodology/approachA web-based survey was designed and data were accumulated from 411 validated respondents who have used MQP or tend to utilize it in Vietnam. Statistical analysis was conducted using SPSS and AMOS to verify the hypotheses.FindingsResults illustrated that behavioral intention is motivated by key antecedents of PMT (including perceived severity, perceived susceptibility and self-efficacy) and important factors of UTAUT (including performance expectancy, effort expectancy and social influence), and physical distancing norm. Moreover, perceived severity promotes performance expectancy, whereas self-efficacy boosts effort expectancy in MQP. Lastly, behavioral intention and recommendation were indicators of the diffusion of MQP under COVID-19.Practical implicationsMQP is just in its infant stage in Vietnam; thus, the findings provide managerial implications, which will aid service providers and firms to adopt marketing strategies that enhance consumers' acceptability and recommendation of MQP to the public.Originality/valueLittle is empirically considered the effects of perceived threat-related factors in PMT and physical distancing norm on behavioral intention toward MQP in a salient pandemic setting. Furthermore, the antecedents in UTAUT contribute greatly to behavioral intention. This study enlightens the diffusion of MQP based on behavioral intention and recommendation.

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Section: Hypotheses Formation and Research Modelmentioning

confidence: 99%

The diffusion of mobile QR-code payment: an empirical evaluation for a pandemic

Le¹

2021

APJBA

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“…(1) To explore the impact of perceived usefulness and ease of use on attitude In the study of TAM research, it can be found that perceived usefulness, perceived ease of use, and attitude can effectively and significantly affect users' or consumers' behavioral intentions [19,20]. The subjective norms for the personal use of information technology products will also be affected by external factors or others [21] because new high-tech products with sufficient and complete information are the main factors affecting the control of perceptual behavior [16]. Based on the above-mentioned literature discussion, the hypotheses of this research were as follows:…”

Section: Purpose Of the Study The Research Objectives Were As Followsmentioning

confidence: 99%

Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention

Lin

Tsai

Chang

et al. 2021

Journal of Function Spaces

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This research is aimed at exploring the influencing factors of users’ behavioral intention toward the Nike Training Club (NTC) app, using the decomposed theory of planned behavior as the main research framework. In this study, users of the NTC app were the research objects. A total of 300 questionnaires were distributed on the Internet by the purposive sampling method. After excluding invalid questionnaires, a total of 280 copies were obtained. The effective questionnaire recovery rate was 93.33%. All data were verified by descriptive statistics and multiple regression analysis. The results of this study were as follows. First, the NTC app users were mostly female, aged between 19 and 25 years, were students, had a monthly income below 20,000, and exercised one to two times a week. Second, the application of the decomposed theory of planned behavior found the following: perceived usefulness and perceived ease of use had positive effects on attitude; interpersonal influence and electronic word of mouth had a positive influence on subjective norms; self-efficacy and technology facilitation had positive effects on perceptual behavior control; and attitude, subjective norms, and perceptual behavior control all had a positive impact on behavioral intention. The NTC app users thought that the program interface was easy to use and that the app could help them effectively achieve the effect of exercise and fitness, which increased the benefits of continuously using the program.

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“…The internal response takes the form of the consumers' attitude, while the external response takes the consumers' specific behavior [54]. The consumers' specific behavior may then comprise consumer engagement [55][56][57], impulse buying behavior [52,58,59], purchase intention [45,46,60], or repurchase intention [61].…”

Section: Stimulus-organism-response (Sor) Theorymentioning

confidence: 99%

Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia

Suryani¹,

Fauzi

Sheng

et al. 2022

Electron Commer Res

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This current research focuses on developing and testing a measurement model of website quality for Small and Medium-sized Enterprises (SMEs). This study applied Hinkin’s scale development process and involved 802 respondents in Indonesia through two successive data collection phases. The model development confirmed the SMEs-WebQ model as a robust measurement of SMEs’ website quality, containing 15 items across three dimensions: system quality, information quality, and service readiness. The replication study confirmed a gratifying nomological validity of the SMEs-WebQ model, whereby the three dimensions of the SMEs-WebQ model have significant positive effects (through brand awareness) on consumers’ purchase intention. This study theoretically contributes to the website quality literature and adds to the debate over the theoretical applicability of the present study’s underpinning theories (stimulus-organism-response and flow experience) in understanding online purchase intention. Practically, this study provides managerial recommendations to SMEs’ managers looking to improve their websites while ameliorating their competitiveness in the digital business era.

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Generating customer engagement in electronic-brand communities: a stimulus–organism–response perspective

Cited by 35 publications

References 110 publications

The diffusion of mobile QR-code payment: an empirical evaluation for a pandemic

The diffusion of mobile QR-code payment: an empirical evaluation for a pandemic

Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention

Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia

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