Generating Quitline calls during Australia’s National Tobacco Campaign: effects of television advertisement execution and programme placement

Carroll, Therese; Rock, Björn

doi:10.1136/tc.12.suppl_2.ii40

Cited by 55 publications

(33 citation statements)

References 8 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…2,3 Recent studies have demonstrated the positive impact of smokefree laws, mass media, and the distribution of free nicotine replacement therapy (NRT) in conjunction with the utilization of quit line services. [4][5][6] Few studies, however, have evaluated if there is a change in the utilization and characteristics of quit line callers as a result of tobacco tax increases. This report evaluates the utilization and characteristics of tobacco users enrolling in the Montana Tobacco Quit Line prior to and after the This project was supported through cooperative agreement with the Centers for Disease Control and Prevention (CDC), Office on Smoking and Health (U58/CCU822808-03) in Atlanta, Georgia.…”

mentioning

confidence: 97%

Utilization of a Tobacco Quit Line Prior to and After a Tobacco Tax Increase

Harwell

Lee

Haugland

et al. 2007

Journal of Public Health Management and Practice

View full text Add to dashboard Cite

show abstract

mentioning

confidence: 97%

Utilization of a Tobacco Quit Line Prior to and After a Tobacco Tax Increase

Harwell

Lee

Haugland

et al. 2007

Journal of Public Health Management and Practice

View full text Add to dashboard Cite

show abstract

“…Interventions shown to effectively increase cessation include smoking cessation telephone help lines (quitlines), reduced out of pocket costs for cessation therapies and mass media campaigns 2 3. Exposure to antismoking television advertisements has been associated with increases in calls to quitlines4-8 and a recent study indicated that publicising the availability of nicotine replacement therapy (NRT) in the news media can also increase quitline call volume 9…”

mentioning

confidence: 99%

Effectiveness and cost effectiveness of television, radio and print advertisements in promoting the New York smokers’ quitline: Table 1

2007

View full text Add to dashboard Cite

Objectives: This study assessed the relative effectiveness and cost effectiveness of television, radio and print advertisements to generate calls to the New York smokers' quitline. Methods: Regression analysis was used to link total county level monthly quitline calls to television, radio and print advertising expenditures. Based on regression results, standardised measures of the relative effectiveness and cost effectiveness of expenditures were computed. Results: There was a positive and statistically significant relation between call volume and expenditures for television (p,0.01) and radio (p,0.001) advertisements and a marginally significant effect for expenditures on newspaper advertisements (p,0.065). The largest effect was for television advertising. However, because of differences in advertising costs, for every $1000 increase in television, radio and newspaper expenditures, call volume increased by 0.1%, 5.7% and 2.8%, respectively. Conclusions: Television, radio and print media all effectively increased calls to the New York smokers' quitline. Although increases in expenditures for television were the most effective, their relatively high costs suggest they are not currently the most cost effective means to promote a quitline. This implies that a more efficient mix of media would place greater emphasis on radio than television. However, because the current study does not adequately assess the extent to which radio expenditures would sustain their effectiveness with substantial expenditure increases, it is not feasible to determine a more optimal mix of expenditures.A comprehensive tobacco control programme includes multiple interventions to decrease smoking initiation and increase the number of smokers who successfully quit.1 Interventions shown to effectively increase cessation include smoking cessation telephone help lines (quitlines), reduced out of pocket costs for cessation therapies and mass media campaigns.2 3 Exposure to antismoking television advertisements has been associated with increases in calls to quitlines 4-8 and a recent study indicated that publicising the availability of nicotine replacement therapy (NRT) in the news media can also increase quitline call volume. 9Quitlines usually provide a range of services, including counselling, taped messages or tips for smoking cessation, self help materials and informational websites. 10 Other common features include fax referral systems that allow healthcare providers to arrange for a quitline specialist to call a patient and to provide NRT free on a limited basis or at a reduced price. Smokers who receive a free NRT ''starter kit'' through a quitline have a higher quit rate than comparable quitline callers who do not receive NRT. 12While these studies show that media campaigns can increase quitline call volume, there is no published literature that compares the relative effectiveness and cost effectiveness of different media types. This study explores the relative effectiveness and cost effectiveness of television, radio and print advertise...

show abstract

“…The proportion of the target population that participated in the interventions appears to have varied according to the different quitand-win programs and recruitment strategies 7,12,16,17,18,19 . Participation proportions for the seven interventions mediated by "quitlines", involving media recruitment strategies directed to different eligible populations, ranged from 0.1% to 6% 19,20,21,22,23,24,25 .…”

Section: Type Of Interventionmentioning

confidence: 99%

“…In almost 90% of the studies we reviewed, subgroups of individuals reached by the recruitment strategies had different characteristics from those of the eligible population of smokers. In addition, the use of materials developed specifically to attract target smokers was only mentioned by three studies we reviewed 17,22,25 .…”

Section: Reaching Eligible Participants and Quality Of Recruitment Stmentioning

confidence: 99%

Review of strategies to recruit smokers for smoking cessation: a population impact perspective

Szklo

2008

Cad. Saúde Pública

View full text Add to dashboard Cite

This paper reviews published articles describing several instruments used currently to "capture" the attention of smokers for quit-smoking interventions and emphasizes the distinction between the strategies used to reach eligible individuals and those used to recruit them for the proposed smoking cessation intervention. The search for articles was conducted using MED-LINE, PsychARTICLE, and LILACS. Key IntroductionThere is a growing awareness that smoking control intervention programs should consider the complexity of cultural and socioeconomic situations that are part of the smokers' universe 1 .Several authors have pointed out that effectiveness of multiple interventions may be greater than the sum of their independent effectiveness levels 2,3,4 . Effectiveness of smoking control programs is a function of numerous factors, including efficacy, adherence to the type of intervention or set of interventions, the target population's characteristics, and the tools employed to capture smokers 5 . Creativity and innovation are essential to deal with combinations of such complex variables 6,7 . It is particularly important to understand that not all smokers are the same, and that certain types of smokers need to be "won over" as "potential clients" of an intervention program aimed at addressing their specific needs.The purpose of this paper is to review several tools -both reactive and active -used to "capture" eligible smokers' attention for smoking control intervention programs. More specifically, this paper emphasizes the importance of reaching the target population and motivating it to receive the intervention. The actual efficacy levels of existing cessation interventions have been reviewed previously 8,9 and will not be discussed here.REVISÃO REVIEW Szklo AS S622

show abstract

Generating Quitline calls during Australia’s National Tobacco Campaign: effects of television advertisement execution and programme placement

Cited by 55 publications

References 8 publications

Utilization of a Tobacco Quit Line Prior to and After a Tobacco Tax Increase

Utilization of a Tobacco Quit Line Prior to and After a Tobacco Tax Increase

Effectiveness and cost effectiveness of television, radio and print advertisements in promoting the New York smokers’ quitline: Table 1

Review of strategies to recruit smokers for smoking cessation: a population impact perspective

Contact Info

Product

Resources

About