Generation X versus Millennials communication behaviour on social media when purchasing food versus tourist services

Dabija, Dan-Cristian; Bejan, Brîndușa Mariana; Tipi, Nicoleta S.

doi:10.15240/tul/001/2018-1-013

Cited by 89 publications

(81 citation statements)

References 23 publications

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“…The third segment of customers consists of so-called the conscious online users of Generation X. Representatives of the Generation have the huge advantage of being one of the first to meet computers and current technology, so for this age category it is easy to adapt to the new technology industry (Dabija et al, 2018). Generation X has many ambitions and can adapt quickly.…”

Section: Source: Authorsmentioning

confidence: 99%

“…Conscious online users prefer to receive information through both online interactive and personal channels, i. j. we recommend the hotel website, blogs, copywriting (content marketing) as they tend to believe in customer feedback about hotel services, discussions and reviews. Social networks need to be used to a lesser extent, since the communication of these customers is more clunky and consists only of communication with family, friends and acquaintances (Dabija et al, 2018). These customers also prefer to obtain information from hotel staff or their own experience.…”

Section: Source: Authorsmentioning

confidence: 99%

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Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment

Nica¹,

Gajanova²,

Kicová³

2020

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Because of the large number of communication tools available in the online environment, besides creating an attractive product, hotel management needs to accurately target each segment through meaningful content and find a relevant communication journey of informational nature. For this reason, the aim of the contribution is to propose customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment. Due to the impossibility of its determination and subsequent application across the entire market, we determined the segmentation in the selected industry based on a survey of customers (hotel guests) in the Slovak Republic. By means of scientific research methods such as excerpting, description, comparative analysis, deduction and induction, determination of absolute and relative number, level of mean values, confirmation of the existence of dependency between variables, we extracted the obtained data from marketing research into the required information necessary to fulfill the aim of the contribution.

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Section: Source: Authorsmentioning

confidence: 99%

Section: Source: Authorsmentioning

confidence: 99%

Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment

Nica¹,

Gajanova²,

Kicová³

2020

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“…Purchasing products and services via social media might have similarities and dissimilarities. According to Dabija, Bejan and Tipi (2018) differences between generation X and Millennials for purchasing products and services lies on recommendation and personal preferences regarding information obtainability. Regarding the impact of the "Like" button on Facebook Pelletier and Blakeney Horky (2015) have study the untold story of brand liking on Facebook.…”

Section: Game Mechanics Aesthetics and E-consumers: Literature Reviewmentioning

confidence: 99%

Game mechanics and aesthetics differences for tangible and intangible goods provided via social media

Haziri

Chovancová

Fetahu

2019

Management &Amp; Marketing. Challenges for the Knowledge Society

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Companies aspire to fulfil consumers’ needs, wants and desires by offering products and services. Due to globalization and digitization, the world became a small village by facilitating the obtainability of products/services across the globe. Furthermore, the online purchasing via social platforms mirrors the traditional purchasing process. Gamification, game techniques and elements have been employed in the different domain for engaging and motivating consumers, students, end-users in numerous countries and cultures. Gamification is considered the appliance of game techniques and game elements in the non-game environment. It’s been adjusted in different models founded as a need to explore and explain variables, phenomena and theories. Game mechanics as one of the game elements are applied in different disciplines to achieve better performance, fruitful collaboration, active and enthusiastic participation, creating enjoyable, pleasurable and entertaining environment. Aesthetics are described as the sensory part that game evoke within the player. To identify the differences within consumers who purchase via social media when game mechanics and aesthetics are applied, the chi-square test for independence has been employed. The results estimate that the association between products and services as variables is not statistically significant and the relationship between them is weak or moderated. The findings of this research are useful for private companies and other interested stakeholders.

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“…Pengguna sosial media sebagian besar adalah kalangan anak muda atau dikenal dengan istilah milenial atau Generasi Y (Dabija, Bejan, & Tipi, 2018). Sosial media selain digunakan untuk menjalin hubungan pertemanan juga digunakan untuk mengambil keputusan dalam pembelian barang dan jasa, mereka percaya pada informasi online dan komentar yang diposting orang lain dan juga percaya dengan website resmi perusahaan.…”

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“…Dengan mengetahui hal ini maka pihak perusahaan hendaknya dapat mengembangkan strategi yang tepat yang dirancang untuk menarik perhatian para milenial dan mendorong mereka untuk mengambil keputusan pembelian berdasarkan pengalaman dan kepuasan yang dirasakan orang lain. Kenyataannya kaum milenial lebih percaya kepada komentar dan postingan dari orang yang tidak mereka kenal dari pada rekomendasi resmi dari perusahaan (Dabija, Bejan, & Tipi, 2018).…”

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Peranan Sosial Media dalam Menentukan Daerah Tujuan Wisata

Dewi¹,

Astawa²,

Siwantara³

et al. 2019

JBK

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Tourism marketers are currently using technology to approach their target markets. The tourism sector not only using the internet but also started using other applications such as social media. The most important thing to change since the use of information technology is the existence of direct communication between service providers or products with buyers through channels that focus on information and data. Changes in consumer behavior also occur. Consumers are paying more attention to the importance of information and services. The use of the internet and various means of information and communication technology (ICT) in tourism marketing can increase the competitive power of tourism sector companies. The purpose of this study is to determine the role of social media in providing consideration for tourists, especially among young people as users of social media in making the decision to travel. The study was conducted by survey and data were analyzed with descriptive statistics. The informant stopped when interviewing reaching 30 tourists. Informants were taken by purposive sampling technique. From this study, it was concluded that teenagers, now millennials, seek information on Regional Destinations through the Internet on their cellphones and through friends and relatives. Applications used to search for information on the Internet are Facebook, Video Sharing Sites (Youtube) and Photo sharing sites such as Instagram and Flicker. They will share information and photos before and after they travel. Further research suggestion would be exploration of digital marketing.Abstrak. Pemasar pariwisata saat ini menggunakan teknologi untuk mendekati target pasar mereka. Sektor pariwisata tidak hanya menggunakan internet tetapi juga mulai menggunakan aplikasi lain seperti media sosial. Hal yang paling penting untuk diubah karena penggunaan teknologi informasi adalah adanya komunikasi langsung antara penyedia layanan atau produk dengan pembeli melalui saluran yang fokus pada informasi dan data. Perubahan perilaku konsumen juga terjadi. Konsumen lebih memperhatikan pentingnya informasi dan layanan. Penggunaan internet dan berbagai sarana teknologi informasi dan komunikasi (TIK) dalam pemasaran pariwisata dapat meningkatkan daya saing perusahaan sektor pariwisata. Tujuan dari penelitian ini adalah untuk mengetahui peran media sosial dalam memberikan pertimbangan bagi wisatawan, terutama di kalangan anak muda sebagai pengguna media sosial dalam membuat keputusan untuk bepergian. Penelitian dilakukan dengan survei dan data dianalisis dengan statistik deskriptif. Informan berhenti ketika wawancara mencapai 30 wisatawan. Informan diambil dengan teknik purposive sampling. Dari penelitian ini, disimpulkan bahwa remaja, sekarang lebih dikenal sebagai kaum milenial, mencari informasi tentang Tujuan Regional melalui Internet pada ponsel mereka dan melalui teman dan kerabat. Aplikasi yang digunakan untuk mencari informasi di Internet adalah Facebook, Situs Berbagi Video (Youtube) dan situs berbagi foto seperti Instagram dan Flicker....

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Generation X versus Millennials communication behaviour on social media when purchasing food versus tourist services

Cited by 89 publications

References 23 publications

Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment

Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment

Game mechanics and aesthetics differences for tangible and intangible goods provided via social media

Peranan Sosial Media dalam Menentukan Daerah Tujuan Wisata

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