Generation Y and Blood Donation: The Impact of Altruistic Help in a Darwiportunistic Scenario

Scholz, Christian

doi:10.1159/000318023

Cited by 7 publications

(6 citation statements)

References 17 publications

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“…Consistent with multiple reports of motivations in human blood donors, pro‐social motives were most frequently observed in this study 9 14 28–30 . This study suggested most motives were altruistic (helping others or saving lives) or empathic (towards other owners and sick animals).…”

Section: Discussionsupporting

confidence: 90%

“…Understanding the motivations of human blood donors is considered fundamental to improving the effectiveness of donor recruitment and retention programmes 8–10 . The most common motivating factors for human blood donors are convenience, prosocial and personal values, altruism, reciprocity and kinship 11–14 . Sociodemographic factors have also been shown to affect willingness and motivations to donate in human blood donors.…”

Section: Introductionmentioning

confidence: 99%

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Pet owners’ awareness of animal blood banks and their motivations towards animal blood donation

Wilder

Humm

2019

Veterinary Record

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The general public’s awareness of, and attitude to, canine and feline blood donation is poorly understood. Increasing understanding of pet owners’ thoughts about donation may allow more effective blood donor recruitment. The aims of this study were to investigate pet owners’ awareness of small animal blood donation and their attitude and motivations regarding their pet being a blood donor. A mixed methods approach was used, with data collected from 158 pet owners attending a first-opinion veterinary clinic using a written questionnaire of closed and open questions. Most owners were unaware that dogs and cats could donate blood (70 per cent). However, 89 per cent stated they would be willing to let their pet donate blood if they were suitable. This was more likely if the owner did not work full time and less likely if they were aged over 71 years. Thematic analysis of owners’ motivations and deterrents towards pet blood donation resulted in four key themes: ‘Beneficence’, the desire to help others; ‘Necessity of service’, a recognition of the requirement for blood products; ‘Reciprocity’, a hope that if they participated this would result in blood products being available for their pet; and ‘Reservations and concerns’.

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Section: Discussionsupporting

confidence: 90%

Section: Introductionmentioning

confidence: 99%

Pet owners’ awareness of animal blood banks and their motivations towards animal blood donation

Wilder

Humm

2019

Veterinary Record

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“…Altruism has been shown to have a positive correlation between attitudes toward blood donation and willingness to donate, for example, Evans and Scholz (69,70), which also shows that altruism plays an important role as a moral factor in the process of blood donation. China has a profound culture of benevolence, love and morality, and the concepts of collectivism and self-giving are more prevalent.…”

Section: The Influence On Altruism and Attitudes Toward Blood Donatio...mentioning

confidence: 97%

Rational or altruistic: the impact of social media information exposure on Chinese youth’s willingness to donate blood

Zhang,

Liu

2024

Front. Public Health

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BackgroundNon-remunerated blood donation is the main approach for various medical institutions to get the source of blood supply, but the blood supply shortage is still a problem in today’s society. Social media has become the main approach of information acquisition for youth groups nowadays, and the information on social media will have an impact on people’s behavioral decisions. The objective of this study was therefore to investigate the correlation between social media exposure to relevant information about blood donation and the willingness of youths to donate blood.MethodsWe collected data from 455 questionnaires through an online questionnaire and structural equation modeling was constructed for validation. Data were analyzed for reliability, validity, and demographic differences using IBM-SPSS 26.0, and IBM-SPSS-AMOS 26.0 was used for model fit analysis and path analysis.ResultsThe results of the study showed that there was a positive correlation between social media exposure to relevant blood donation information and willingness to donate blood (β = 0.262, p < 0.001), altruism (β = 0.203, p < 0.001) and self-efficacy (β = 0.170, p < 0.001). While there was also a positive correlation between attitude toward blood donation and self-efficacy (β = 0.560, p < 0.001), there was no positive correlation between it and willingness to donate blood (β = −0.180, p = 0.786). There was also a positive correlation between altruism and willingness to donate blood (β = 0.150, p < 0.05) and attitude toward blood donation (β = 0.150, p < 0.001). Similarly, there was a positive correlation between self-efficacy and willingness to donate blood (β = 0.371, p < 0.001).ConclusionExposure to more information related to blood donation on social media can increase the willingness of the youth population to donate blood, while exposure to information related to altruism and self-efficacy on social media can also enhance young people’s attitudes toward blood donation, while further strengthening their willingness to donate.

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“…The bulk of donors have shifted due to health issues, travel deferral and ageing-out for the historically large baby boomer donor population. The broad behaviour change of today's donors likely follows generational trends, most notedly Generation Y and Millennials [17][18][19]. The long-term outcome of affecting donor behaviour using standard methods is sparse for these two populations [10,15].…”

Section: Introductionmentioning

confidence: 99%

Red cell genotyping of rare blood donors: donation behaviour and data visualization

2021

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Background The continual identification of rare blood among donors is critical to support national programs like the American Rare Donor Program (ARDP). Some blood centres require consent from donors to be registered with a national registry. This situation provides an opportunity to determine whether a donor's willingness to register is associated with a change in donation behaviour.Methods Rare donors were identified by molecular typing. The average number of donations per year was compared for each donor prior to and after receiving a consent letter. Donors were categorized as either accepting or declining the request. Non-parametric t tests compared the statistical significance within and between categories. Rare types were overlaid with consensus data to look for trends using data visualization techniques.Results A total of 270 molecularly typed rare donors received letters over 4 years. Half of the donors (132, 49%) agreed to participate in the ARDP. Overall, donation frequency increased after the letter when enrolled. Both Caucasian and non-Caucasian donors increased their donations after enrolling providing an additional 159 red blood cell units over 3 years. Declining participation did not change donation frequency. Data visualization showed that enrolled donors were more affluent, high school and college educated, and lived in their home for longer periods of time.Conclusion A donor's willingness to enrol in the ARDP was associated with a post-response increase in donation frequency. New interventions to reach non-Caucasian donors may be a prerequisite to increase donation frequency and a willingness to be a rare blood donor.

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Generation Y and Blood Donation: The Impact of Altruistic Help in a Darwiportunistic Scenario

Cited by 7 publications

References 17 publications

Pet owners’ awareness of animal blood banks and their motivations towards animal blood donation

Pet owners’ awareness of animal blood banks and their motivations towards animal blood donation

Rational or altruistic: the impact of social media information exposure on Chinese youth’s willingness to donate blood

Red cell genotyping of rare blood donors: donation behaviour and data visualization

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