Generation Y and Z: Features Media Consumption

Zvereva, Ekaterina; Хворова, В. А.

doi:10.25205/1818-7919-2020-19-6-131-140

Cited by 4 publications

(1 citation statement)

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“…Modern authors both in Russia and abroad focus their attention on the features and trends of media consumption, and in this sense seem significant the works of O. V. Tretyakova and coauthors (Tretyakova & Karakozov & Voevoda, 2019), E. A. Zvereva and V. A. Khvorova (Zvereva & Khvorova, 2020), Murzina (Murzina, 2021), T. I. Nikitina and A.…”

Section: Introductionmentioning

confidence: 99%

Media Consumerism as a Socio & Cultural Trend in the Modern Russian Media Space

Akhunzianova

2024

JCommsci

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The article is of a controversial nature. According to the author, media consumerism is becoming one of the leading sociocultural practices of media consumption. This is a narrower concept compared to media consumption in general, and it involves a number of features that can be traced in the material of modern popular media products. In particular, it is argued that modern media consumerism was initially formed in Russia against the background of fatigue from news content and currently satisfies and at the same time provokes the entertainment needs of the younger generation. The author’s analysis of popular media products shows that the success of their consumption depends on a number of factors: they are aimed at the younger generation, but imply a universal audience, and are trend-setting and diffuse in nature. All this together ensures high ratings for media projects, which in turn attract even more users. But the specificity of media consumerism is such that, despite all the success and comprehensiveness, the demand for such products is very short-term, since the audience always demands something new. It is assumed that such characteristics give grounds to consider modern media consumerism as a certain phenomenon that requires careful study.

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Section: Introductionmentioning

confidence: 99%

Media Consumerism as a Socio & Cultural Trend in the Modern Russian Media Space

Akhunzianova

2024

JCommsci

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Stress factors in the work of regional mass media journalist (on the material of the Penza and Rostov regions)

Zueva

Dubover

2023

Neophilol.

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The relevance of research is due to the need to study the characteristics of professional stress of mass media workers in 2022 in connection with work in a tense geopolitical situation. The purpose is to identify the key stress factors for the regional mass media journalists (on the basis of the Penza and Rostov regions). The leading method is the anonymous survey “Stress in the profession of a journalist”. It turned out that journalists, on average, assess the level of stress in their profession at 6.75 points out of 10, the journalists (91 % of surveyed), regardless of age, rate the workload as high or very high. The topics that cause the most stress for journalists are the special military operation in Ukraine, politics, crime and accidents, social aspects – tragedies: conversations with the families of the dead and injured (especially children), IDPs, as well as housing and communal services, health. The process of working in the mass media also seems stressful due to multitasking and tight deadlines for submission of materials, emotionally difficult communication with the heroes of complex topics. The organization of work in the editorial office in some cases also becomes a stress factor for journalists: 15 % of respondents noted that relations in the team in 2022 became more tense and called management in their editorial office ineffective. The current situation dictates the need for a comprehensive study on the problem of journalistic stress, including in the regional aspect, so in the future you can study the recommendations of psychologists, which are regularly given in professional media (“Journalist” magazine and on the portal “Sdelano.Media”). The results of research are used in the classes on the psychology of mass communications (media psychology) for students-journalists (bachelor’s degree).

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“Silver” Generation at Work—Implications for Sustainable Human Capital Management in the Industry 5.0 Era

Laskowska

Laskowski

2022

Sustainability

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The demographic low, and thus the inevitable aging of the populations of economically developed countries, makes it necessary to extend the working life of citizens. Therefore, an increasing percentage of workers are representatives of the so-called “silver” generation, i.e., people over 50 years of age. The main objective of the study is to characterize the system of values, attitudes to work, and related expectations of professionally active women and men over 50 years of age and to determine whether, and if so, how the hierarchy of values, attitudes to work, and job satisfaction affect the further development of their professional careers. In order to achieve such a goal, a CAVI survey was conducted on a sample of n = 600 respondents. The statistical significance of the differences between the groups was tested with the Mann–Whitney U test. To verify the main hypothesis, ordinal logistic regression models were built. The results of the study were supplemented with elements of descriptive statistics. In the course of the research work, it was confirmed that there are significant differences between the studied men and women in the assessment of traits concerning their value hierarchy, attitudes towards work, and career prospects. Traits such as value hierarchy and attitudes toward work have a significant impact on the career development of both women and men of the “silver” generation, while job satisfaction shows a significant impact on career development only for women.

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Generation Y and Z: Features Media Consumption

Cited by 4 publications

References 0 publications

Media Consumerism as a Socio & Cultural Trend in the Modern Russian Media Space

Media Consumerism as a Socio & Cultural Trend in the Modern Russian Media Space

Stress factors in the work of regional mass media journalist (on the material of the Penza and Rostov regions)

“Silver” Generation at Work—Implications for Sustainable Human Capital Management in the Industry 5.0 Era

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