Generation Y’s Complaint Behavior toward Online Shopping

Simanjuntak, Megawati

doi:10.14807/ijmp.v10i1.839

Cited by 17 publications

(27 citation statements)

References 16 publications

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“…Return policy (23.0%) and money guarantee (23.0%) also had a large percentage of shipping expedition services. This study in line with Simanjuntak (2019) that the causes of online shop complain was late delivery, wrong size, wrong color, and when the product is not in accordance with the promised conditions. They often tell close friends and family members, when they disappointed.…”

Section: Complaint Behaviorsupporting

confidence: 83%

“…According to Peacock and Eatough (2012), consumer empowerment is the idea that consumers must have the tools to secure the best outcome for themselves. Some research results concluded that factors affecting empowerment include education (NARDO et al, 2011; SIMANJUNTAK; YULIATI, 2015; SIMANJUNTAK; PUTRI, 2018), occupations (GHOLIPOUR, 2010), age (NARDO et al, 2011;PUTRI, 2018), gender (MIDHA, 2012;YULIATI, 2016), ethnic (NARDO et al, 2011, geographical location , and revenues (NARDO et al, 2011), these factors are further classified into several characteristics.…”

Section: Introductionmentioning

confidence: 99%

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Consumer empowerment on online purchasing

Simanjuntak

2020

Ind. Jour. Manag. & Prod.

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This research investigates the influence of social, demographic, and economic characteristics toward consumer empowerment on online purchasing in Asia, using a cross-sectional study through an online survey of 100 samples who experienced online purchasing. Multiple linear regression is performed for data analysis. The result showed that early adult males withhigh education, Javanese ethnic, lived in an urban area and were an employee with more than one million incomes per month was the most empowered group. Regression analyses resultreveals that gender, ethnic, and income significantly negatively influenced consumer empowerment. Meanwhile, a male with non-Sundanese ethnic and low income would increase the consumer empowerment index.

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Section: Complaint Behaviorsupporting

confidence: 83%

Section: Introductionmentioning

confidence: 99%

Consumer empowerment on online purchasing

Simanjuntak

2020

Ind. Jour. Manag. & Prod.

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“…A statistically significant gender difference was evident in the online bike service usage (p < 0.05), that supported by. Several researches showed that gender associated with behavior (Hartatin & Simanjuntak, 2016;Jeddawi et al, 2019;Simanjuntak, 2019;Simanjuntak & Dewantara, 2014;Simanjuntak, 2020;Simanjuntak & Musyifah, 2016).…”

Section: Descriptive Analysis Of Respondent Characteristics and Research Variablesmentioning

confidence: 99%

Online bike: Role of perceived technology, perceived risk, and institution-based trust on service usage via online trust

Yuliati

Dradjat

Simanjuntak

2020

Cogent Business & Management

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This research aimed to analyze the effect of perceived technology, perceived risk, and institution-based trust on online trust and service usage of online bike-sharing services in Indonesia. As many as 200 respondents were chosen through systematical random sampling techniques. The data obtained were processed using descriptive method and structural equation modeling (SEM) through LISREL 8.7 software. The findings revealed that online trust were predicted by the perceived technology (path coefficient = 0.44; t-value = 11.27) and institution-based trust (path coefficient = 0.73; t-value = 15.47). However, the effect of perceived risk on online trust was not evident (t-value = 1.73). The service usage was determined by the perceived technology positively (path coefficient = 0.55; t-value = 11.25), perceived risk (path coefficient = −0.06; t-value = 3.56), and online trust (path coefficient = 0.05; t-value = 2.02). Also, perceived technology (path coefficient = 0.03; t-value = 2.05) and institutionbased trust indirectly affected service usage via online trust (path coefficient = 0.04; t-value = 1.99). The Implications for experts and the governments as well as suggestions for future research are discussed.

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“…Penelitian sebelumnya hanya meneliti hubungan variabel terhadap pembelian impulsif. Penelitian ini melihat tiga faktor yang memengaruhi proses keputusan konsumen, dalam hal ini pembelian impulsif, yaitu faktor konsep diri, gaya hidup, dan strategi pemasaran dengan menganalisis perbedaan pengaruh variabel pada tiga generasi yaitu generasi baby boomer, generasi X, dan generasi Y. Beberapa riset konsumen yang mengkaji secara spesifik generasi adalah Simanjuntak (2019) Variabel/dimensi/indikator dikategorikan menjadi rendah, sedang, dan tinggi dengan melakukan transformasi skor asli (skor 1-4) yang kemudian dijumlahkan lalu dibuat indeks 0-100. Skor indeks tersebut kemudian digolongkan ke dalam tiga kriteria sebagai berikut tinggi dengan skor >80-100, sedang dengan skor 60-80, dan rendah dengan skor 0-<60.…”

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Konsep Diri, Gaya Hidup, Strategi Pemasaran, Dan Pembelian Impulsif Antargenerasi

Pramesty¹,

Simanjuntak²

2020

Jur. Ilm. Kel. & Kons.

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Pembelian impulsif adalah tindakan membeli yang sebelumnya tidak diakui secara sadar. Penelitian ini bertujuan untuk menganalisis pengaruh konsep diri, gaya hidup, dan strategi pemasaran terhadap perilaku pembelian impulsif pada generasi baby boomer, generasi X, dan generasi Y. Penelitian ini menggunakan desain crosssectional study dengan lokasi penelitian di DKI Jakarta. Pengumpulan data dilakukan dengan wawancara langsung menggunakan kuesioner. Sebanyak 90 orang ibu rumah tangga dipilih menggunakan metode quota sampling. Analisis data menggunakan one way anova dan SEM-PLS. Hasil penelitian menunjukkan konsep diri responden cenderung negatif. Gaya hidup orientasi sosial, orientasi keluarga dan produktif, serta orientasi produktif mendominasi generasi baby boomer. Pada generasi X, orientasi keluarga dan produktif, orientasi produktif, dan orientasi sosial mendominasi generasi ini. Pada generasi Y, orientasi keluarga mendominasi orientasi gaya hidup pada generasi ini. Strategi pemasaran termasuk kategori sedang. Hampir semua responden tergolong rendah pembelian impulsifnya. Artinya, ketiga generasi ini cenderung berbelanja secara terencana dan tidak spontan dalam melakukan pembelian. Hasil penelitian menemukan tidak adanya perbedaan yang signifikan pada konsep diri, gaya hidup, strategi pemasaran, dan pembelian impulsif antara ketiga generasi. Gaya hidup berpengaruh signifikan terhadap pembelian impulsif pada semua generasi, generasi baby boomer, dan generasi X, kecuali generasi Y. Variabel lainnya dalam penelitian ini tidak berpengaruh signifikan terhadap pembelian impuslif.

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Generation Y’s Complaint Behavior toward Online Shopping

Cited by 17 publications

References 16 publications

Consumer empowerment on online purchasing

Consumer empowerment on online purchasing

Online bike: Role of perceived technology, perceived risk, and institution-based trust on service usage via online trust

Konsep Diri, Gaya Hidup, Strategi Pemasaran, Dan Pembelian Impulsif Antargenerasi

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