2011
DOI: 10.19030/jber.v7i4.2272
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Generation Y: Unchartered Territory

Abstract: <p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">Businesses continue to be challenged with workforce diversity and how to best manage the differences that exist in race, religion, gender, disability, sexual orientation, color, etc.<span style="mso-spacerun: yes;">&nbsp; </span>The general theme is that managers should focus on minimizing tension that exists resulting from generat… Show more

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Cited by 57 publications
(64 citation statements)
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“…Likewise their leadership style is run through a chain of command and includes in giving orders (Johnson Controls, 2010. According to these people who like discipline the fundamental tenets of business life is to respect the boss and obey the orders (Crampton & Hodge, 2009). The factors to motivate a Traditionalists most is to do a good job, to be known as a person who does his job well, the rules and respect these rules.…”
Section: Generation Namementioning
confidence: 99%
“…Likewise their leadership style is run through a chain of command and includes in giving orders (Johnson Controls, 2010. According to these people who like discipline the fundamental tenets of business life is to respect the boss and obey the orders (Crampton & Hodge, 2009). The factors to motivate a Traditionalists most is to do a good job, to be known as a person who does his job well, the rules and respect these rules.…”
Section: Generation Namementioning
confidence: 99%
“…Th is generation has not lived in a world without computers, the Internet, DVDs and cell phones. Th is group is considered to be more process and less outcome focused (Crampton et al, 2009). For Generation Y making a lot of money is less important; instead, their values are more oriented toward their contribution to society and their role as parents.…”
Section: Generation Ymentioning
confidence: 99%
“…Supporters of generational perspectives have argued that each generation's personality has a unique set of characteristics comprised of beliefs, values, attitudes, and expectations that influence their behavior generally and specifically in the workplace (Boudreau, 2009;Howe & Strauss, 2000;Huntley, 2006;Twenge, 2006). There is a wide variety of views on Generation Y characteristics and behaviors, which includes describing them as over-confident, independent, flexible, entrepreneurial, hard-working, proficient at multitasking, easily bored, demanding, selffocused, and needing constant feedback and praise (Crampton & Hodge, 2009;Kelly, 2010;Tulgan & Martin, 2001;Twenge, 2009). It must be noted, however, that many of these commentators are American, Canadian, and Australian, and therefore the Generation Y phenomenon may be unique to these continents or be culturally specific.…”
mentioning
confidence: 99%
“…Conversely, they have also witnessed their parents working long hours, so they are ambitious and career minded but also family centered, with some suggesting they will choose family and friends over work (Twenge & Campbell, 2008). Further, they have been termed the "trophy generation," as they have experienced educational and parenting approaches referred to as "praise for anything so everyone gets a trophy" (Crampton & Hodge, 2009). Researchers report that this has resulted in a self-confident and narcissistic generation (Twenge, 2006).…”
mentioning
confidence: 99%
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