Generation Z competencies: A case study of a Blended Intensive Programme (BIP)

Abstract

Generation Z enters the labour market with its specific needs and requirements. Most members of Generation Z are now studying and gaining their first work and international experience. The Blended Intensive Programme (BIP) is an example of the new trend of cooperation between business and university. A case study of the BIP related to modern HR trends can answer the research question of which competence development is most preferred by Generation Z. A CAWI and descriptive data analysis methods explore the attitudes of Generation Z towards the current labour market. This case study can inspire corporate training and corporate management. It can promote collaboration between businesses and universities. Moreover, knowledge of Generation Z's competencies can support selecting an appropriate management direction for the company to remain competitive in the long term.