“…In the scientific world, there is a paradoxical picture. On the one hand, there is a discussion whether there are any differences between generations (Campbell, Campbell, Siedor, & Twenge, 2015;Cucina, Byle, Martin, & Gast, 2018;Rudolph & Zacher, 2017). On the other hand, there are recommendations how to use the resources of each generation in practical activities: in training (Dam et al, 2017), work (Yakimova & Masilova, 2017), marketing (Astashova, 2014).…”