2024
DOI: 10.1108/manm-02-2024-0010
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Generational persona and entrepreneurial behavior among millennial entrepreneurs: the mediating role of adaptability tendencies

Yiga Sirajje,
Ernest Abaho,
Isa Nsereko
et al.

Abstract: PurposeThe purpose of this study is to examine the relationship between generational persona, adaptability tendencies and entrepreneurial behavior. The paper also aims at testing the mediating role of adaptability tendencies in the relationship between generational persona and entrepreneurial behavior among millennial entrepreneurs in an African setting.Design/methodology/approachThe study adopts a quantitative methodological approach with a cross-sectional, questionnaire survey and correlational design where … Show more

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