Generi della comunicazione turistica tra educazione e intrattenimento

Ravetto, Miriam

doi:10.1515/soci-2018-0019

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The Language Of Tourism: Variation Within Specialized Languages1

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2021

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“…Many studies have focused on audio-guide (e.g., Fandrych & Thurmair, 2016), tourist guide, travellers' blogs or tour visits in the museums (e.g., Brito, 2012) also from the point of view of pragmatics and discourse analysis. As pointed out by Ravetto (2018), the rapid development of the web poses new challenges for the analysis of the language of tourism. Calvi (2011, p. 154) notes how, nowadays, travellers can rely on a much greater variety of resources, namely pamphlets, catalogues and websites, which have deeply changed the way people live the tourist experience.…”

Section: The Language Of Tourism: Variation Within Specialized Languagesmentioning

confidence: 99%

The Language of Food and Wine Tourism on the Web

Meluzzi

Balsamo

2021

ONLINE J. COMMUN. MEDIA TECHNOL

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The language of tourism is considered as one of the many specialized languages, which is characterized mainly by a specific lexicon. Within the many touristic attractiveness, food and wine are representing a specific marketing sector for the companies, and also for new professional profiles like the so-called influencers. Through the analysis of websites and Instagram posts this paper highlights the importance of the customization of messages in talking about food and wine for touristic purposes. Furthermore, it confirms how the language of tourism should be considered as a peculiar and highly variable specialized language.

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Section: The Language Of Tourism: Variation Within Specialized Languagesmentioning

confidence: 99%