Generic Advertising of U.S. Lamb

Ghosh, Somali; Williams, Gary W.

doi:10.1080/08974438.2016.1151398

Cited by 5 publications

(3 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…A large body of literature supports the hypothesis that generic advertising and promotion expenditures have carryover or lagged effects (for example, Capps and Williams, 2011;Forker and Ward, 1993;Ghosh and Williams, 2016;Lee and Brown, 1986;Nerlove and Waugh, 1961;Ward and Dixon, 1989;Williams and Capps, 2018;Williams et al, 2008Williams et al, , 2010. Economic theory provides relatively little guidance as to the structure and length of this dynamic process, however.…”

Section: Norwegian Seafood Export Demand Analysismentioning

confidence: 99%

Generic promotion of Norwegian seafood exports

Williams

Capps

2020

IFAM

Self Cite

View full text Add to dashboard Cite

The Norwegian Seafood Council (NSC) works cooperatively with its seafood industry to develop foreign demand for Norwegian seafood through generic promotion and advertising. The generic promotion activities are financed through fees levied on all Norwegian seafood exports. Using an econometric simulation approach, the study addresses two key questions regarding the NSC generic seafood export promotion programs over time: (1) What have been the effects of those programs on the Norwegian seafood export volume, price, and revenue in the aggregate? (2) Have Norwegian seafood producers, exporters, and other stakeholders benefitted from the export-levy-funded generic export promotion programs? Examining potential scenarios for a likely range of the price responsiveness of the Norwegian seafood export supply, the study finds that NSC promotion added about 12% to the aggregate export value of Norwegian seafood between 2003 and 2017 resulting from an addition to the export price and volume of 10% and 4%, respectively. About 17% of stakeholder profits over that period was due to the promotion programs resulting in an industry profit benefit to cost ratio of about 12 to 13 to one.

show abstract

Section: Norwegian Seafood Export Demand Analysismentioning

confidence: 99%

Generic promotion of Norwegian seafood exports

Williams

Capps

2020

IFAM

Self Cite

View full text Add to dashboard Cite

show abstract

“…Third, a large body of literature supports the hypothesis that promotion expenditures have carryover or lagged effects (e.g., Nerlove and Waugh 1961, Lee and Brown 1986, Ward and Dixon 1989, Williams, Shumway, and Love 2002, Ghosh and Williams 2016, Williams and Capps 2017 Capps 2018, among many others). Economic theory provides relatively little Williams and Capps Advertising with Supply Control 7 guidance as to the structure and length of this dynamic process, however.…”

Section: Norwegian Whitefish Export Demand Equationmentioning

confidence: 95%

Advertising with Supply Control: Some Implications of Norwegian Whitefish Export Promotion

Williams¹,

Capps²

2019

Agric. Resour. Econom. Rev.

Self Cite

View full text Add to dashboard Cite

An issue for generic advertising in agricultural markets with unregulated supplies is that the promotion-induced demand shift could lead to a supply response that substantially attenuates the price effects of the promotion. For the generic promotion of fish exports, however, the concern is generally just the opposite—the possibility that extensive government supply controls could render promotion efforts to expand export sales ineffectual due to little or no supply response. This study considers the effects of government whitefish (cod, haddock, and others) supply controls on the effectiveness of the Norwegian Seafood Council (NSC) whitefish export promotion program. We use an econometric simulation model to measure the effectiveness and returns to NSC whitefish export promotion under a range of possible export supply control conditions. Results indicate that effective supply control maximizes the return to promotion and that ineffectual supply control imposes a potentially large opportunity cost on the promoting industry.

show abstract

“…Finally, although the literature is replete with evidence that promotion expenditures have carryover or lagged effects (e.g. Forker and Ward, 1993;Ghosh and Williams, 2016;Lee and Brown, 1986;Nerlove and Waugh, 1961;Ward and Dixon, 1989;Williams and Capps, 2020a,b,c;Williams et al, 2014), little guidance is provided on the structure and length of the dynamic process. Following a common practice in the literature, the Almon polynomial distributed lag (PDL) formulation was used to econometrically measure the time lag in the effect of NSC export promotion expenditures on Norwegian herring and mackerel export demands.…”

Section: Econometric Equations and Data Used For Norwegian Herring An...mentioning

confidence: 99%

The apparent conflict of Norwegian pelagic fisheries management and Norwegian seafood council export promotion

Williams

Capps

2022

IFAM

Self Cite

View full text Add to dashboard Cite

The Norwegian government operates pelagic fishery management systems designed to avoid overfishing and foster sustainable annual landings while at the same time managing an export promotion program designed to increase foreign sales of herring and mackerel. Simultaneously promoting foreign sales of pelagic fish and limiting the availability of those fish for sale are policies in apparent conflict. This research demonstrates, however, that effective limits on the availability of pelagic fish for export tend to complement the profitenhancing export promotion objectives of the Norwegian Seafood Council (NSC) for the Norwegian herring and mackerel industries. Assuming highly (but not perfectly) effective limits on herring and mackerel exports arising from their respective fishery management systems over the 2003 to 2018 period of analysis, NSC herring and mackerel export promotion contributed 5-7% to Norwegian herring export revenue and industry profit, respectively and 11-15% to Norwegian mackerel export revenue and industry profit, respectively. Less effective limitation on Norwegian herring and mackerel export supplies would erode the respective industry revenue and profit gains from NSC export promotion. In essence, the NSC effectively exploits the limits on herring and mackerel export availability imposed by Norwegian fishery management systems for the benefit of Norwegian herring and mackerel industries.

show abstract

Generic Advertising of U.S. Lamb

Cited by 5 publications

References 6 publications

Generic promotion of Norwegian seafood exports

Generic promotion of Norwegian seafood exports

Advertising with Supply Control: Some Implications of Norwegian Whitefish Export Promotion

The apparent conflict of Norwegian pelagic fisheries management and Norwegian seafood council export promotion

Contact Info

Product

Resources

About