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RESEARCHC otton (Gossypium hirsutum L.) cultivar selection is becoming more challenging. Shortened cultivar lifespans, the introduction of new herbicidal and insecticidal traits, ever-developing resistance of weeds and insects to pesticides, and the increasing importance of cultivar resistance to diseases are only a few of the many factors that now influence cultivar selection. However, potential and stability of lint yield and fiber quality parameters remain the most important factors in maximizing returns and minimizing risks. Seed cotton yield, the percentage of seed cotton that is lint (referred to as lint percentage), and quality of the fiber determine the monetary value of the crop. Bradow and Davidonis (2009) defined cotton buyers' ideal cotton fiber to be as "white as snow; strong as steel; fine as silk; long as wool; cheap ABSTRACT Producers need to know the contributions of genotype, environment, and their interaction (G´E) in determining cotton (Gossypium hirsutum L.) lint yield, lint percentage, and fiber quality. The recent introduction of longer upper half mean length (UHML) fiber, lower micronaire cultivars may alter previously defined contributions. The objectives of this research were to define the genotype, environment, and G´E contributions to lint yield, lint percentage, and fiber quality from common cultivars evaluated within the US Mid-South and define shifts in these contributions caused by the introduction of a longer UHML, lower micronaire cultivar. Data from 102 large-plot trials within Alabama, Arkansas, Louisiana, Mississippi, Missouri, and Tennessee were compiled from the 2015 and 2016 seasons; 85 site-years contained three common cultivars, and 69 contained four common cultivars. Analysis of three common cultivars within the 69-site-year dataset indicated environment dominated factors of lint yield (85.8%), lint percentage (88.5%), micronaire (70.9%), length (70.5%), and uniformity (70.4%). Large increases in the contribution of genotype to micronaire (26.0%) and length (37.6%) were observed when the lower micronaire, longer UHML cultivar was included. The relatively minor role of cultivar in determining lint yield and the substantial role of cultivar in determining micronaire and length suggest that producers within the Mid-South should begin to place more importance on fiber quality data when selecting cultivars.