Field‐grown plants have variable exposure to sunlight as a result of shifting cloud‐cover, seasonal changes, canopy shading, and other environmental factors. As a result, they need to have developed a method for dissipating excess energy obtained from periodic excessive sunlight exposure. Non‐photochemical quenching (
NPQ
) dissipates excess energy as heat, however, the physical and molecular genetic mechanics of
NPQ
variation are not understood. In this study, we investigated the genetic loci involved in
NPQ
by first growing different
Arabidopsis thaliana
accessions in local and seasonal climate conditions, then measured their
NPQ
kinetics through development by chlorophyll fluorescence. We used genome‐wide association studies (
GWAS
) to identify 15 significant quantitative trait loci (
QTL
) for a range of photosynthetic traits, including a
QTL
co‐located with known
NPQ
gene
PSBS
(
AT
1G44575). We found there were large alternative regulatory segments between the
PSBS
promoter regions of the functional haplotypes and a significant difference in PsbS protein concentration. These findings parallel studies in rice showing recurrent regulatory evolution of this gene. The variation in the
PSBS
promoter and the changes underlying other
QTL
s could give insight to allow manipulations of
NPQ
in crops to improve their photosynthetic efficiency and yield.