The deregulation of expression of the c-myc gene in Burkitt's lymphoma results from the translocation that links one c-myc allele to one of the immunoglobulin genes. This physical linkage promotes interactions between c-myc and immunoglobulin gene regulatory elements that affect c-myc transcription initiation and elongation. We have located a region in the c-myc promoter that is required for the complete activation by the immunoglobulin heavy chain gene enhancer. This regulatory element contains a core sequence, GGGAGG, similar to the GA box recognized by the transcription factor Myc-associated zinc finger protein (MAZ). UV cross-link analysis indicated that the mass of this protein did not correspond to that of MAZ, suggesting that a protein related to but distinct from MAZ bound to this site. Mutation of this regulatory element resulted in a loss of promoter activity induced by the immunoglobulin heavy chain gene enhancer. This site was also required for the c-myc promoter shift from P2 to P1. In vivo footprinting revealed that this site was occupied on the translocated c-myc allele but not on the untranslocated allele. Taken together, these findings suggest that this regulatory element is required for the full activation of c-myc promoter activity by the immunoglobulin heavy chain gene enhancer.Burkitt's lymphoma is characterized by specific chromosomal translocations that juxtapose the proto-oncogene c-myc on chromosome 8 to one of the Ig loci on chromosome 2, 14, or 22. The most common form of the translocation is t(8;14) where the c-myc gene is covalently linked to the immunoglobulin heavy chain gene (IgH)1 . The translocated c-myc gene is highly expressed, whereas the normal allele is silent. Furthermore, the transcripts initiated from the c-myc P1 promoter, which normally contribute to a minor (10 -20%) population of c-myc mRNA, increase to a level greater than the transcripts initiated from the P2 promoter, a phenomenon known as promoter shift (1-3). It is assumed that the physical linkage of the c-myc gene to one of the immunoglobulin loci promotes the interactions between c-myc and Ig regulatory elements that affect c-myc transcriptional initiation and elongation. In support of this view, it has been demonstrated that linkage of the murine IgH 3Ј enhancer region, MHS1234, to a 2.3-kb region of the human c-myc promoter in an episomal vector is sufficient to reproduce the activation of c-myc transcription and the promoter shift in stably transfected Raji cells (4). Similar results have been obtained with the Ig (5) and Ig (6) light chain enhancers. Despite these findings, most of the cis-acting enhancer and promoter elements that contribute to the deregulation of expression of the c-myc gene remain unidentified.We have shown previously that an NF-B site in the MHS4 region of the IgH enhancer is required for the transcriptional activation of the translocated c-myc gene and is involved in inducing the c-myc promoter shift from P2 to P1 (7). Others have found that NF-B and PU.1 sites are critical for the d...