“…Rhetorical genre studies have been concerned with the relationship between genres, their text, context, and the role of new media for decades (see, e.g., Yates & Orlikowski’s 1992 study of medial change and the emergence of electronic mail). A considerable amount of genre research concerning the role of digital technologies has focused on discourse genres such as the blog (see, e.g., Giltrow & Stein, 2009; Herring, Scheidt, Bonus, & Wright, 2004; Miller & Shepherd, 2004, 2009). Others worked to integrate genre approaches with systems-oriented approaches to study digital ecologies, including activity theory (Spinuzzi, 2003a; 2003b; 2013) and actor-network theory (Kelly & Maddalena, 2015; 2016; Read, 2016).…”