Commercial gentrification-based on the adaptive reuse of historic dwellings for upscale shopping, dining and culture-is emerging as a new model of neighbourhood regeneration in China. Through an analysis of Shanghai's urban restructuring and a case study of Taikang Road Creative Cluster, this article demonstrates that entrepreneurial local government is a key facilitator. Conscious of the synergistic value of restored urban heritage with conspicuous consumption, tourism and even the creative industries, local officials have utilised their urban planning authority to open up urban heritage to a host of gentrifiers including businesses, artists and creative firms. In terms of social outcomes, some local residents have capitalised on inflated property values and gained the opportunity to move out of poverty. Nevertheless, socially exclusive outcomes have also been evident, as commercialisation eroded the living environment of rural migrants and other poor residents.