Geographic information systems as a marketing information system technology

Hess, Ronald L.; Rubin, Ronald S.; West, Lawrence A.

doi:10.1016/s0167-9236(03)00102-7

Cited by 70 publications

(36 citation statements)

References 19 publications

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“…These opportunities are consistent with two subjects in research related to marketing information systems: decision support systems (DSS) and data warehouses (DW) (Hess, Rubin, & West, 2004).…”

Section: Gis As a Tool For Decision Support Of Marketing Decisionssupporting

confidence: 65%

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Analysis and Visualization of Marketing, Statistical and Macroeconomic Data With GIS

Schwertner¹

2017

JEW

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The most common way to analyze economics data is to use statistics software and spreadsheets.The paper presents opportunities of modern Geographical Information System (GIS) for analysis of marketing, statistical, and macroeconomic data. It considers existing tools and models and their applications in various sectors. The advantage is that the statistical data could be combined with geographic views, maps and also additional data derived from the GIS. As a result, a programming system is developed, using GIS for analysis of marketing, statistical, macroeconomic data, and risk assessment in real time and prevention. The system has been successfully implemented as web-based software application designed for use with a variety of hardware platforms (mobile devices, laptops, and desktop computers). The software is mainly written in the programming language Python, which offers a better structure and supports for the development of large applications. Optimization of the analysis, visualization of macroeconomic, and statistical data by region for different business research are achieved. The system is designed with Geographical Information System for settlements in their respective countries and regions. Information system integration with external software packages for statistical calculations and analysis is implemented in order to share data analyzing, processing, and forecasting. Technologies and processes for loading data from different sources and tools for data analysis are developed. The successfully developed system allows implementation of qualitative data analysis.

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Section: Gis As a Tool For Decision Support Of Marketing Decisionssupporting

confidence: 65%

“…The system of internal reports collects information generated by internal systems for processing transactions of the company. An important element of the internal reporting system of a company is transactional data for consumers during sale (Hess, Rubin, & West, 2004).…”

Section: Gis As Component Of Marketing Information Systems (Mis)mentioning

confidence: 99%

Analysis and Visualization of Marketing, Statistical and Macroeconomic Data With GIS

Schwertner¹

2017

JEW

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“…Especialmente, la relación del SIM y las tecnologías de la información concentra un gran interés investigador (v.g., Talvinen, 1995;Hess, Rubin & West, 2004;Leonidou & Theodosiou, 2004;Kothari, Xiang & Fesenmaier, 2008). Por ejemplo, las tecnologías de la información (TIC) están siendo cada vez más utilizadas por las empresas para tratar de ganar ventajas competitivas sostenibles.…”

Section: Sistema De Información De Marketingunclassified

Sistemas de Información de Marketing: una visión integradora

López-Bonilla

Peña‐Vinces

2015

TMS

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ResumenLa información es un recurso imprescindible en la toma de decisiones de las organizaciones. Por ello, las organizaciones recurren a sistemas de información que les provean de este recurso básico. Un sistema de información es un medio por el que fluyen datos en una organización, desde un trabajador o departamento hasta otros trabajadores o departamentos. Esto puede ocurrir desde la comunicación interna de la organización hasta los sistemas informatizados que generan informes periódicos para distintos usuarios.En el presente trabajo, nos centramos en los sistemas de información desde la perspectiva de marketing. Se ha llevado a cabo un enfoque de estudio cualitativo, realizando una revisión de los modelos más relevantes presentados históricamente en la literatura académica respecto a los sistemas de información de marketing. Los sistemas más comunes son el Sistema de Información de Marketing (SIM) y el Sistema de Apoyo a las Decisiones de Marketing (SADM). Hemos observado que existe una cierta confusión en la literatura respecto a estos sistemas de información. Así, hemos tratado de aportar una visión integradora de los distintos puntos de vista existentes, proponiendo un sistema híbrido y global.Palabras claves: Sistema de información, sistema de información de marketing, SIM, sistema de apoyo a las decisiones de marketing, SADM. AbstractInformation is a basic resource for the decision making. For this, the organizations use information systems which give this basic resource. An information system is a means through which data flow inside a company, from a worker or department to other workers or departments. This may occur everywhere, from the organizations`s internal communication to computerized systems that generate periodical reports for varied users.In the present work, we center on the information systems from a marketing perspective. The methodology of this paper is based on a qualitative research approach. This article reviews relevant marketing information system models presented historically in the academic literature. The information systems most commonly examined are the Marketing Information System (MIS) and the Marketing Decision Support System (MDSS). We have observed that there is some confusion in the literature regarding these information systems. Hence, we have aimed to give an integrative viewpoint and we have proposed a hybrid and global system. Keywords: Information system, marketing information system, MIS, marketing decision support system, MDSS. IntroducciónEs sobradamente conocido que la información es un recurso imprescindible en la toma de decisiones de las organizaciones. La experiencia de los responsables de las organizaciones se debe complementar con la información necesaria para tratar de reducir riesgos y tomar las decisiones más adecuadas. Por ello, las organizaciones recurren a sistemas de información que les provean de este recurso básico. Además, como indican Pérez-López y Junquera (2013), las empresas se enfrentan a un entorno competitivo caracterizado por la globaliz...

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“…It is hardly surprising, then, that several studies in the USA (e.g. Erevelles et al, 1998;Hess et al, 2004;Miller, 2006) have indicated the close potential fit between elements of GIS (and especially geodemographics) and the discipline of marketing. By contrast, broader GIS applications and principles tend to fit better with business and management, where they can be dealt with at both operational and strategic levels.…”

Section: << Figure 1 About Here >>mentioning

confidence: 99%

From Geography Department to Business School: Strategies for Transplanting GIS Courses between Disciplines

Shepherd

2009

Journal of Geography in Higher Education

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A number of strategies have been adopted for the development and delivery of GIS curricula in various disciplines. The main strategies are described, evaluated and illustrated with reference to recent practice. The author then uses a transplantation analogy to describe the process whereby he adapted his own GIS modules following a move from a modestly sized geography department to a large business school. Several critical questions are posed, including: what is the best strategy for developing GIS courses for business students?; how does one ensure disciplinary and curricular fit in the transplantation process?; and what are the likely reactions and learning experiences of business students who take transplanted modules? Conclusions are drawn on the potential for geographers to assist in the development of GIS courses for other disciplines in the future.

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Geographic information systems as a marketing information system technology

Cited by 70 publications

References 19 publications

Analysis and Visualization of Marketing, Statistical and Macroeconomic Data With GIS

Analysis and Visualization of Marketing, Statistical and Macroeconomic Data With GIS

Sistemas de Información de Marketing: una visión integradora

From Geography Department to Business School: Strategies for Transplanting GIS Courses between Disciplines

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