A drawing of a graph is greedy if for each ordered pair of vertices u and v, there is a path from u to v such that the Euclidean distance to v decreases monotonically at every vertex of the path. From an application perspective, greedy drawings are especially relevant to support routing schemes in ad hoc wireless networks. The existence of greedy drawings has been widely studied under different topological and geometric constraints, such as planarity, face convexity, and drawing succinctness. We introduce greedy rectilinear drawings, where edges are horizontal or vertical segments. These drawings have several properties that improve human readability and support network routing.We address the problem of testing whether a planar rectilinear representation, i.e., a plane graph with prescribed vertex angles, admits a greedy rectilinear drawing. We give a characterization, a lineartime testing algorithm, and a full generative scheme for universal greedy rectilinear representations, i.e., those for which every drawing is greedy. For general greedy rectilinear representations, we give a combinatorial characterization and, based on it, a polynomial-time testing and drawing algorithm for a meaningful subset of instances.