Purpose: The knowledge-based segment of the economy is referred to as the "quaternary sector," which comprises businesses like information technology, telecommunications, research and development, and other professional services. Businesses in this industry may find that technology-driven business analytics greatly aids in helping them to make data-driven decisions, optimize workflows, and enhance overall performance. Utilizing technology to analyse business analytics can significantly improve market trends, consumer behaviour, and an organization's operational performance. Through analysis of this data, companies can make more informed decisions that support expansion and competitiveness. Analytics tools assist companies in identifying inefficiencies in their processes and operations so they can make changes that reduce expenses, boost output, and ultimately boost revenue. Customer loyalty and satisfaction may rise as a result of this. Information regarding emerging technologies and their integration with data science and business analytics may support to prediction of market trends and could present companies with chances for growth and innovation.
Methodology: There are particular potential and challenges for business analytics in the Quaternary industry sector because of its emphasis on knowledge-based activities, innovation, and cutting-edge technology. Here, we present a methodical strategy for using technology for analytics in this industry, allowing businesses to obtain useful information for long-term planning calculations. This approach gives businesses in the Quaternary industry sector a methodical framework for utilizing technology-driven analytics. This framework helps them obtain competitive advantages in an increasingly data-driven business environment by helping them access important insights and spur innovation.
Findings/Result: The study looks at how digital business analytics have been used to control growth in the Quaternary sector from the birth of the industry to the present.
Originality/Value: An explanation of how tech business analytics differs from traditional business analytics within the Quaternary industry. It also includes a general design that can be used for technical purposes, and it examines thirty recently submitted research recommendations related to Tech Business Analytics in Quaternary industries.
Paper Type: Exploratory research.
