The Braničevo District possesses outstanding natural and social potentials for the development of tourism. Such are various forms of relief, hydrography, caves, river springs, historical monuments and churches, archaeological sites and other resources. Most of them are "waiting" to be valorized and included into tourism offer. A special value is given by folklore of the Vlach people, which can be successfully implemented in tourism programs and promotion of ethno-social values of the Braničevo District. In this paper, an analysis of all the above-mentioned values is applicable, as well as a presentation of the proposals for strengthening the tourism offer of this part of the country. Also, there is recommendation for analyzing a desire on the appearance of demand for something new, for new markets and new ways of spending leisure time. Because of that destinations have to adapt and begin to develop specific forms of tourism