Let X be a Banach space. For a norm-one element u in X we put sðX; uÞ :¼ sup{jjc 2 PðcÞjj : c [ DðX pp ; uÞ}; where DðX pp ; ·Þ denotes the duality mapping of X pp , and P : X ppp ! X p stands for the Dixmier projection. The element u is said to be a big point of X if the closed convex hull of the orbit of u under the group of all surjective isometries on X is the closed unit ball of X. We prove that, if X is either a C p -algebra or the predual of a von Neumann algebra, and if there is a big point u of X with sðX; uÞ , 2 and such that the norm of X is strongly subdifferentiable at u (in the sense [36]), then X is finite-dimensional, and the big points of X are precisely the extreme points of B X . This is derived from a more general result on JB p -triples and preduals of JBW p -triples.