Continental rupturing process and related dynamics on the onset of seafloor spreading remain poorly understood in the opening of the South China Sea. To constrain the timing and cause of major tectonic events, we focus on the rifting-to-drifting transition of the Southwest Subbasin, which has very wide extended continental margins. By carefully interpreting rifting structures and carbonate platforms and reefs, we distinguished two major unconformities, i.e., the breakup unconformity (BRU) and the mid-Miocene unconformity, in the two conjugate margins of the Southwest Subbasin. The age of the BRU in our study area is near the Oligocene/Miocene boundary (*23 Ma). Pre-stack depth migration of a recently acquired multichannel reflection seismic profile reveals complex structures and strong lateral velocity variations associated with a 3.5 km thick syn-rifting sequence developed right at the continent-ocean boundary (COB) of the Southwest Subbasin. This syn-rifting sequence is bounded landwards by a large seaward dipping fault, and tapers out seawards. An erosional truncation, which represents the mid-Miocene unconformity landwards but the older breakup unconformity on the seaward side, occurred at the top of this sequence. The overall transitional deformation style from the rifting to drifting suggests a successive episode of rifting, faulting, compression, tilting, and erosion at the COB during the crustal thinning and mantle upwelling. Localized thick syn-rifting deposition and early deposition beneath the BRU in the oceanic domain exist only at the seaward concave part of the COB, indicating discrete rifting and seafloor spreading prior to the buildup of a unified spreading center for the entire subbasin.