In his American University address, Kennedy employed epideictic progression, a pedagogical process drawing upon dissociation and epideictic norms to convince listeners, gradually, to embrace a new vision-in this case, a world in which a testban treaty with the U.S.S.R. was possible. To do so, Kennedy's words: (1) united the audience behind the value o f " genuine peace"; (2) humanized the Soviets as worthy partners in genuine peace; (3) established the reality o f the Cold War and the credibility o f U.S. leadership; and (4) connected lessons on genuine peace to domestic civil rights.In 1963, an ideological battle-begun in the post-war era-continued to dominate U.S.-Soviet relations, and President John F. Kennedy was in a tough spot. After campaigning on charges of a missile gap, he had intensified his cold warrior persona by creating the most formidable military the world has ever seen and continuing his hardline anticommunist rhetoric.1 In the terrifying wake of the missile crisis, however, the Kennedy administration identified the need for a more conciliatory relationship with the U.S.S.R., which could occur only through a new foreign policy strategy of detente.2The first major step toward such a strategy was achievement of a limited nuclear test-ban treaty, which Kennedy now was in a better position to persuade Americans to accept owing to his increased political capital after the missile crisis. Although