Georgia's Artificial Intelligence Positioning in the International Rankings

Giguashvili, Giuli; Makasarashvili, Tamar

doi:10.36074/grail-of-science.30.09.2022.001

Cited by 3 publications

(2 citation statements)

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“…This score is lower than that of other countries in the region, such as Turkey (46.01), Azerbaijan (46.44), Kazakhstan (46.55), and India (55.58). Figure 1 provides a graphical representation of the scores assigned to Georgia in each of the ten sections of the AI readiness index evaluation areas [16].…”

Section: E-issn:2449-2604mentioning

confidence: 99%

Possibilities of Using Artificial Intelligence in the Process of International Migration Management

Giguashvili

2023

iem

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Giuli Giguashvili E-mail: giuligiguashvili@gu.edu.ge Doctor of Economics, Professor Gori State University Gori, Georgia https://orcid.org/0000-0001-5657-7544 Abstract: Artificial intelligence can be considered the main achievement of the modern world and the driving factor for developing new opportunities. It can be used in almost all sectors of the economy. Despite the mistrust of a certain part of society towards artificial intelligence and the caution shown during its use, due to the limitless possibilities of artificial intelligence, it is inevitable that its role will increase in the economic development of countries and progress in general. The article explores and evaluates the possibilities of using artificial intelligence in the process of managing international migration and ensuring border security. Currently, there is no unified model of international migration management. However, the sharing of migration management's best practices by developing countries, the use of innovative technologies and artificial intelligence significantly improve the legal framework of migration processes and the safe movement of migrants.

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Section: E-issn:2449-2604mentioning

confidence: 99%

Possibilities of Using Artificial Intelligence in the Process of International Migration Management

Giguashvili

2023

iem

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“…At the same time, the greatest attention is paid to the influence of AI on the development of marketing strategies in the digital environment. The problem of integrating AI into digital marketing is highlighted in the works of the following scientists: Nalbant & Aydin (2023), Nirwana (2023), Kaperonis (2024), Gabay (2024), Bhardwaj (2021), Colleoni & Corsaro (2022), Bhattarai (2023), Tauheed et al (2024), Makasarashvili & Giguashvili (2023). Scientific works pay considerable attention to highlighting directions for adapting AI algorithms to improve the implementation of digital marketing approaches.…”

Section: Introductionmentioning

confidence: 99%

Artificial intelligence in digital marketing

PONOMARENKO

2024

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Development of a comprehensive approach to the integration of artificiale intelligence (AI) into a companyʼs marketing strategy in the digital environment is important to directly ensure the loyalty of customers and achieve an economically primed level of sales conversion period. In this article it was focused on the direct integration of digital marketing algorithms of artificiale inteligence to optimize interaction between companies and target audiences. During the research, the use of fundamental scientific methods of analysis and synthesis was carried out to characterize the AI main algorithms that are used in digital marketing; empirical methods, graphical images, and system structural analysis. The AI role in digital marketing has been emphasized and the importance of using current algorithms to ensure effective communications between companies and vendors has been proved. A comprehensive analysis of the main digital marketing tools and the features of their use to ensure the competitive position of companies on the Internet was carried out. The scheme of obtainning information from users and optimizing the use of AI tools based on the applying of effective mathematical algorithms is given. The key trends in the development of the market for generative AI in the field of digital marketing have been identified. A subdivision of content created by generative AI has been presented. It has been determined that piece intelligence is a priority in the marketing strategies of companies in the digital environment, which allows companies to ensure personalization of the approach to each client.

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The Opportunities of Using Artificial Intelligence in Digital Marketing

Makasarashvili,

Giguashvili

2023

GoS

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Interest in artificial intelligence is rapidly growing in the modern world. It is believed that soon artificial intelligence will become a catalyst for the development of humanity. Through using AI, it is possible to expand the economic boundaries between countries and businesses. We can safely say that there is no future without artificial intelligence. Accordingly, the use of artificial intelligence use is one of the promising directions for economic well-being in our country. Artificial intelligence is already among us, and in our professional and daily activities it participates in one form or another, mostly unintentionally. Artificial intelligence (AI) has transformed many industries in recent years, and digital marketing is no exception. In particular, artificial intelligence can analyze large amounts of data, make predictions, and provide personalized experiences. Because of this, artificial intelligence has become a powerful tool for marketers. It is changing the way companies interact with customers and helping to increase the number of sales.The article examines the features of using artificial intelligence in marketing and defines the possibilities for its improvement.

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Georgia's Artificial Intelligence Positioning in the International Rankings

Cited by 3 publications

References 1 publication

Possibilities of Using Artificial Intelligence in the Process of International Migration Management

Possibilities of Using Artificial Intelligence in the Process of International Migration Management

Artificial intelligence in digital marketing

The Opportunities of Using Artificial Intelligence in Digital Marketing

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