“…In other countries, it has been determined that younger people, smaller families and higher household income increase the probability to purchase high-quality meat (Quagrainie et al, 1998). Sensory variables, such as colour, taste, aroma, juiciness and tenderness are some of the most influential factors in the perception and acceptance of food and in eating behavior (Imram, 1999;Kok et al, 2003;Ngambu et al, 2011).…”