Germany’s Christian Democrats

Rosenberg, Emma

doi:10.1093/acrefore/9780190228637.013.807

Cited by 2 publications

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“…Cambridge Analytica apparently developed analytics tools and created psychographic profiles of an estimated 87 million Facebook users (Bruns, 2019). These tools were used to analyze big data that included sensitive information, such as the user's race, and indications of sexual orientation and intelligence levels (Cadwalladr and Graham-Harrison, 2018), and narrowly target these people with 5.9 million highly personalized ads (Rosenberg and Roose, 2019).…”

Section: Introductionmentioning

confidence: 99%

Between rules, norms and shared understandings: how institutional pressures shape the implementation of data-driven communications

Economou

Luck²,

Bartlett³

2023

JCOM

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PurposeBig data and analytics make digital communications more effective, but little is known about how institutional pressures shape data-driven communications. These pressures determine and constrain how, what, when and to whom practitioners should communicate. This empirical study explores how institutional forces influence the use of data in guiding digital communications. The paper identifies factors that impact communications and shape practitioner views on particular tools in their day-to-day work.Design/methodology/approachThis study uses a qualitative exploratory approach with in-depth interviews of 15 Australian communication practitioners through the lens of neo-institutional theory. Thematic analysis was applied to identify three main themes.FindingsCommunications professionals disclosed how they were influenced by coercive institutional forces such as ambiguous data privacy regulations, normative forces that shaped ethical concerns, professionalism and various challenges, and mimetic forces that determined shared methods and implementation of digital communications technologies such as analytics. Furthermore, the authors reveal how analytics – tools typically associated with uncertainty and mimetic influences – exert coercive pressures that could lead to misguided decision-making.Research limitations/implicationsThis study’s findings highlight the need for practitioners to learn more about the inner workings of analytics tools and for managers to determine if the perceived benefits of these solutions outweigh any undesirable effects.Practical implicationsThe study contributes to extant research on digitalization in strategic communication by providing new insights into practitioner views and challenges with digital communications technologies.Originality/valueDespite the considerable effects of institutional pressures, this study is the first to explore the impacts of data-driven communications at the level of individual practitioners. The paper advances neo-institutional theory in public relations (PR), strategic communication and corporate communications at the micro level.

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Section: Introductionmentioning

confidence: 99%

Between rules, norms and shared understandings: how institutional pressures shape the implementation of data-driven communications

Economou

Luck²,

Bartlett³

2023

JCOM

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“…The Austrian Christian Democratic party, the Austrian People’s Party ( Österreichische Volkspartei -ÖVP) and the German Christian Democratic Union/Christian Socialist Union ( Christlichdemokratische Union/Christlichsozialistiche Union -CDU/CSU) were both founded later, in the immediate aftermath of WWII and were associated with the Catholic, and Protestant and Catholic state institutions, respectively. The religious underpinnings of the ÖVP and CDU/CSU were seen to offer an anti-materialist alternative to the moral vacuum believed to have created the Nazi movement and as a Western-sanctioned counterweight to socialism (Rosenberg, 2019). All three parties are right of center and appeal to both the moderate mainstream and a Christian voter base.…”

Section: Introductionmentioning

confidence: 99%

Barbarians at the gate: Nativist religious rhetoric and defining the “people” by who they are not

Rosenberg

2022

Party Politics

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The rise of nativist parties in Europe has been accompanied by an increase in religious rhetoric. There is no reason to suggest that voters for nativist parties are motivated by religion, to the contrary, more Christian voters tend to vote for Christian Democratic parties. This article argues that religious rhetoric allows nativist parties to pursue ethno-centric agendas in an acceptable way and differently from Christian Democratic parties. Through the compilation of an original dataset of religious appeals from Austrian, German, and Swiss nativist and Christian Democratic party platforms between 1990–2021, this article demonstrates that changes in the distribution of the religious demographics of Muslims rather than Christians provide a catalyst for religious rhetoric but not an but not an explanation for type of appeal. Instead, the historical role religious identities played in the development of nationalities explains how nativist parties deploy religious rhetoric in the present.

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Germany’s Christian Democrats

Cited by 2 publications

References 0 publications

Between rules, norms and shared understandings: how institutional pressures shape the implementation of data-driven communications

Between rules, norms and shared understandings: how institutional pressures shape the implementation of data-driven communications

Barbarians at the gate: Nativist religious rhetoric and defining the “people” by who they are not

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