Gesellschaft für Internationale Zusammenarbeit, State Administration for Industry and Commerce of the People’s Republic of China, China Society of Administration for Industry and Commerce (eds): E-commerce in China and Germany—a Sino-German comparative analysis

Kunz, Daniel

doi:10.1007/s12689-012-0017-x

Cited by 2 publications

(2 citation statements)

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“…Asia's projected e-commerce value hit $540 billion in 2015, according to Kunz (2013). By the end of 2020, it is predicted that Asia's e-commerce value will be more than the combined value of the US.…”

Section: Introductionmentioning

confidence: 99%

Interplay of Personal Attitudinal Constructs towards online fashion products, Consumer Decision-Making and Image Branding: The Case of Online Fashion Products in Thailand in COVID 19 Pandemic

Wisetsri

Tan

Gardi³

et al. 2021

EEA

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When it comes to online fashion, this research focused on the interaction between three factors: preferences for online fashion goods, consumer buying choices for online fashion products, and brand image. A descriptive correlational approach was used. A total of 184 sampled active online purchasers of fashion items from a population of 350 online buyers in Thailand participated in the research. The study was carried out with the use of tools that had been adopted. Descriptive data showed that respondents had a high preference for online marketing, a positive attitude towards online fashion goods, a high degree of consumer buying choices towards online fashion products, and a high preference for favorable brand image in the research. There were significant variations in respondents' preferences for online shopping as well as attitudes toward fashion items and consumer purchase decisions based on age, civil status, education, monthly income, and profession, according to the results of a test of difference. A further connection test revealed that respondents' liking for online marketing tends to improve their attitude toward online fashion items and consumer buying choices. In the end, the results of multiple regression analysis revealed that age, civil status and education level, online marketing approach, attitude towards online fashion goods, and brand image and attitude are all predictors of buying choices. The study's practical consequences for an internet business are addressed. The study's practical consequences for an internet business are addressed.

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Section: Introductionmentioning

confidence: 99%

Interplay of Personal Attitudinal Constructs towards online fashion products, Consumer Decision-Making and Image Branding: The Case of Online Fashion Products in Thailand in COVID 19 Pandemic

Wisetsri

Tan

Gardi³

et al. 2021

EEA

View full text Add to dashboard Cite

show abstract

“…Online commerce is a key factor that can contribute to local economic growth. It is estimated that in China, e-commerce was worth $540 billion by 2015, and by 2020 will be worth more than that combined in the U.S., the UK, Japan, Germany and France (Kunz, 2013). Hence, research on the use of online shopping in different classification of industries is needed.…”

Section: Introductionmentioning

confidence: 99%

An Empirical Study of Female E-shopper’s Satisfaction with Cosmetic Products in China

Ma¹,

Yang²

2018

IJBM

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This study investigated the factors affecting female e-shopper's satisfaction with cosmetic products. Particularly it focuses on the online purchasing of cosmetics by female e-shoppers in five northwestern provinces in China. Previous literature claimed that price, quality and delivery speed of cosmetics have a profound impact on customer's online shopping satisfaction. Through comparison with physical stores' performance, price differences between online and offline, quality of products and delivery time help us understand the changes in e-shopper buying behavior. To bridge a gap in the current literature, we attempted to investigate which factor is most important to female e-shopper's satisfaction when they purchase cosmetic products online in China. We adopted a quantitative method in study. Factors analysis and reliability testing was conducted via SPSS. Our analysis indicated that price consciousness is the most influential factor in female e-shopper's satisfaction. Based on our findings and insights in this study, it suggested that if the online sellers can further adjust the price of cosmetic products or have regular online promotions, it will attract more consumers. In addition, online stores and suppliers should reach an agreement on small profits with quick turnover, thus achieving the dual interests of buyers and sellers. Several policy implications of female e-shopper's satisfaction with cosmetic products are discussed as well. Through our research, this study further provided conceptual basis for the study of Chinese consumers' online buying behavior.

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Gesellschaft für Internationale Zusammenarbeit, State Administration for Industry and Commerce of the People’s Republic of China, China Society of Administration for Industry and Commerce (eds): E-commerce in China and Germany—a Sino-German comparative analysis

Cited by 2 publications

References 0 publications

Interplay of Personal Attitudinal Constructs towards online fashion products, Consumer Decision-Making and Image Branding: The Case of Online Fashion Products in Thailand in COVID 19 Pandemic

Interplay of Personal Attitudinal Constructs towards online fashion products, Consumer Decision-Making and Image Branding: The Case of Online Fashion Products in Thailand in COVID 19 Pandemic

An Empirical Study of Female E-shopper’s Satisfaction with Cosmetic Products in China

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