In order to commemorate Alfred Landé’s unriddling of the anomalous Zeeman Effect a century ago, we reconstruct his seminal contribution to atomic physics in light of the atomic models available at the time. Landé recognized that the coupling of quantized electronic angular momenta via their vector addition within an atom was the origin of all the apparent mysteries of atomic structure as manifested by the anomalous Zeeman effect. We show to which extent Landé’s ideas influenced the development of quantum physics, particularly Wolfgang Pauli’s path to the exclusion principle. We conclude with Landé’s brief biography.