Gestão colaborativa: um estudo no setor automobilístico brasileiro

Abstract

Changes in the competitive landscape demand the need for restructuring interorganizacional narrowing the relationship between the organizations participating in the supply chain of a product, based in interorganizational collaboration. Different strategies work collaboratively make the subject relevant to researchers and business managers. Integration, cooperation and partnership are essential to the success of this restructuring, the practices of this subject are treated as Collaborative Management. The main objective was to analyze and systematize the requirements of the Collaborative Management in supply chain companies in the automotive sector and propose a reference model. The research began with an exploratory study to identify the theoretical elements that involve collaborative activity between companies. In the sequence was carried out a multiple case study in order to analyze the collaborative strategies used by companies. With the data collected was developed reference models using the methodology Enterprise Knowledge Development (EKD) under a collaborative management approach. The data allowed the representation of the systemic and consistent collaboration between companies, helping to clarify the role Collaborative, and the relationship of integration with the interorganizational.