Gestão de design e a cadeia produtiva: embalagens de medicamentos no sistema produto

Blum, Arina; Merino, Eugênio Andrés Díaz; Wagner, Adriano

doi:10.4013/sdrj.2014.71.05

Cited by 2 publications

(1 citation statement)

References 3 publications

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“…In this sense, according to COTEC (2008), appears the Design Management (DM) whose mission is to create and stimulate the relation between design and other areas of the organization. The Design Management thus has a systemic approach which combines the various actors and variables that compose the same context (Blum et al, 2014).…”

Section: Design Management and Innovation In The Organizationsmentioning

confidence: 99%

Potentialities of remote teams in the innovation process in an organization through the design management

Silva

Merino

2017

Strategic Design Research Journal

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This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0), which permits reproduction, adaptation, and distribution provided the original author and source are credited. AbstractDesign management and innovation give companies competitive advantages. In this scenario, the involvement of employees for generation of innovation is an important factor to be developed within the organization. Therefore, this research aims to identify the potentialities of employees from Sales and Technical Assistance areas for the innovation process. These remote teams work outside the organization in touch with the market and know the necessities of the market and consumers. This survey of the potential is motivated by the possibility of integration of employees who work in the field to participate and get involved with innovation in the organization. The research was conducted through a bibliographical research and application in a case study in a construction consumer goods company, based on design management and human centered design. The case study is divided in two steps: mapping and diagnosis, to easily collect information. As a result, in this paper, we will demonstrate the requirements and potential correlation of these teams that allow the creation of an innovation process focused on the routine and life of these employees.

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Section: Design Management and Innovation In The Organizationsmentioning

confidence: 99%