Getting acquainted with social networks and apps: Instagram’s instant appeal

Anderson, Katie Elson

doi:10.1108/lhtn-03-2016-0011

Cited by 12 publications

(9 citation statements)

References 6 publications

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“…The values and services provided by social network sites (SNSs) in recent years have led to profound changes in interpersonal relationship patterns and the way people communicate with the world (Yang and Lin, 2014;Injadat et al, 2016). Meanwhile, photo or video sharing sites, such as Instagram, were found to engage users more compared with other SNSs (Anderson, 2016). Instagram has more than 800m users per month worldwide (Statista, 2018a).…”

Section: Introductionmentioning

confidence: 99%

How social influence and personality affect users’ social network fatigue and discontinuance behavior

Shokouhyar

Siadat

Razavi

2018

AJIM

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Purpose The purpose of this paper is to focus on understanding how social influence and personality of individuals differentiate between users’ social network fatigue and discontinuance behavior. Furthermore, the most common discontinuance behavior among users was investigated. Design/methodology/approach The research model was tested with the data from 163 Instagram users based on online and offline surveys. The partial least squares method was used to test the proposed hypotheses of this study. Findings The results indicate that social influence affects users’ discontinuance behavior and social network fatigue. Social network fatigue is greater in users with higher reported social influence compared to those with a lower one. Moreover, in response to social network fatigue, users prefer to keep their activities under control instead of switching to alternative social network sites (SNSs) or a short break in social network activities. Practical implications By achieving a better understanding of users’ feeling and behaviors, social network providers may codify their strategies more efficiently. Originality/value The study is novel in exploring users’ SNS fatigue and their discontinuance behavior by integrating social influence and personality. The authors defined a new concept of effect of social influence on social network fatigue. Additionally, the authors examined which discontinuance behaviors in individuals were more prevalent.

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Section: Introductionmentioning

confidence: 99%

How social influence and personality affect users’ social network fatigue and discontinuance behavior

Shokouhyar

Siadat

Razavi

2018

AJIM

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“…The way a person access information has changed with the introduction of smartphone. Individuals that own a smartphone is utilizing it beyond the mere function of calling and texting; by utilizing it for listening online music, online shopping and banking, watching movies and sending pictures (Anderson, 2016).…”

Section: Introductionmentioning

confidence: 99%

Impact of Smartphone: A Review on Positive and Negative Effects on Students

Singh¹,

Samah²

2018

ASS

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The use of smartphone among university students in the 21st century is seen as an important part of their life because of its advanced features. Students use their smartphones to accomplish their various daily tasks. Reviews from various studies reveled that students utilize smartphones for various objectives. Most of the students utilize smartphones for entertainment, social and education purposes. This study aims to review relevant literature on smartphone usage pattern among students and identify the positive and negative effect of smartphone on students by focusing on education, psychology and social aspect. Therefore, the review of this study is important in providing the outcome of smartphone use either it is positively or negatively effecting students life. This information is useful for researchers to conduct further studies in this field.

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“…Organic SEO methods are based on several components: structured semantic markup, search engine algorithm, and employing linked data techniques. Structured semantic markup is the act of providing rich descriptions of the “navigation” of web pages by embedding additional tags into HTML pages or constructing alternate data formats In this case, SEO includes a restructuring of the site architecture, creating a sitemap to list the inventory of pages for indexing, and the assigning of canonical URLs to each page to identify the preferred URL to appear in Search Engine Result Pages (SERPs) (Anderson, 2016). SMM includes adding Facebook Open Graph Tags and Twitter Card markup to database pages, as described on the Twitter Developer and Facebook Developer sites.…”

Section: Review Of Literaturementioning

confidence: 99%

An Analysis Between Search Engine Optimization Versus Social Media Marketing Affecting Individual Marketer’s Decision--Making Behavior

Bhandari

Bansal

2019

Jindal Journal of Business Research

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Purpose The research intended to reveal real behavioural inclination of marketer for SEO and SMM usage. This approach was developed to provide a constructive model for established marketers as well as emerging start up marketers. Design/methodology/approach The investigation was designed based on literature review followed by quantitative analysis of the collected data with appropriate statistical techniques based on random surveys of end users from the National Capital Region of India. Findings A new conceptual model is being proposed i.e. Marketer decision model, enabling a comparative framework which encourages more effective and result oriented decision-making techniques which ends up in developing better online marketing techniques. Internet users have different behavioural patterns based upon demographic profiles. The evidence based on the statistical analysis suggests that the consumer behavioural patterns need to take into consideration by online marketers while targeting and designing SEO and SMM strategies. Research limitations/implications The following research was based on a selected samples only but not the entire population of target consumers and there were cases where samples perhaps inaccurately representing the population. Originality/value The survey conducted on diversified demographic profiles, thereby providing few rich perspectives regarding online behavioural pattern.

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Getting acquainted with social networks and apps: Instagram’s instant appeal

Cited by 12 publications

References 6 publications

How social influence and personality affect users’ social network fatigue and discontinuance behavior

How social influence and personality affect users’ social network fatigue and discontinuance behavior

Impact of Smartphone: A Review on Positive and Negative Effects on Students

An Analysis Between Search Engine Optimization Versus Social Media Marketing Affecting Individual Marketer’s Decision--Making Behavior

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