Getting the best of both worlds: a framework for combining disaggregate travel survey data and aggregate mobile phone data for trip generation modelling

Abstract

Traditional approaches to travel behaviour modelling primarily rely on household travel survey data, which is expensive to collect, resulting in small sample sizes and infrequent updates. Furthermore, such data is prone to reporting errors which can lead to biased parameter estimates and subsequently incorrect predictions. On the other hand, mobile phone call detail records (CDRs), which report the timestamped locations of mobile communication events, have been successfully used in the context of generating travel patterns. However, due to their anonymous nature, such records have not been widely used in developing mathematical models establishing the relationship between the observed travel behaviour and influencing factors such as the attributes of the alternatives and the decision makers. In this paper, we propose a joint modelling framework that utilises the advantages offered by both travel survey data and low-cost CDR data to optimise the prediction capacity of traditional trip generation models. In this regard, we develop a model that jointly explains the reported trips for each individual in the household survey data and ensures that the aggregated zonal trip productions are close to those derived from CDR data. This framework is tested using data from Dhaka. Bangladesh consisting of household survey data (65,419 persons in 16,750 households), mobile phone CDR data (over 600 million records generated by 6.9 million users), and aggregate census data. The model results show that the proposed framework improves the spatial and temporal transferability of the joint models over the base model which relies on household travel survey data alone. This serves as a proof-of-concept that augmenting travel survey data with mobile phone data holds significant promise for the travel behaviour modelling community, not only by saving the cost of data collection, but also improving the prediction capability of the models.

Mobility Functional Areas and COVID-19 Spread

“…Despite the fact that mobility data alone cannot predict future needs (Bwambale et al, 2020), they can show already compelling citizens needs, like transportation or health care facility allocation needs. Moreover, thanks to the capability of collecting mobile data at very high time frequency and space granularity and backward in time, the time evolution of the MFA can indeed show changes or ongoing trends or help to design policies or measure the effectiveness of policies.…”

Long-distance mode choice model estimation using mobile phone network data

“…To our knowledge, no prior studies have estimated mode choice models based solely on mobile phone network data. Bwambale et al (2020) demonstrated the feasibility of a joint modelling framework for mobile phone and survey data in the case of trip generation and commented on the potential to apply similar models in the context of mode choice. To describe how activity patterns changes over time and space, Diao et al ( 2016) estimated a model for participation in different activities based on a travel survey and then applied it on mobile phone data so that the extent and variation of participation in activities at different times and places could be illustrated for an entire city.…”

Anomaly detection of mobile positioning data with applications to COVID-19 situational awareness

“…Despite the fact that mobility data alone cannot predict future needs, they can show already compelling citizens needs, like transportation or heathcare facility allocation needs and they represent well human behavior (Bwambale et al 2020). Moreover, thanks to the capability of collecting mobile data at very high time frequency and space granularity, the time evolution of the mobility patterns can indeed show changes or ongoing trends or help to measure policy effects like the COVID-19 containment measures.…”