Getting the message across: Characterizing a need to bridge public health messaging for tuberculosis across a rural/urban and CHW/traditional healer divide in Madagascar (A review)

Bello‐Bravo, Julia

doi:10.1016/j.sciaf.2020.e00321

Cited by 11 publications

(8 citation statements)

References 60 publications

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“…More broadly, given that engagement, learning gains, and solution uptake from animated educational contents are at least equal to, if not greater than, live-action teaching or video content (Bello-Bravo, 2020;Bello-Bravo, Abbott, Mocumbe et al, 2020;Bello-Bravo, Dannon, Zakari et al, 2017;Smith et al, 2012), future research might compare the affective evaluations for YouTube's popularity metrics between animated, live-action, and combined animated/live-action channel content for individual video content creators (e.g., the Game Grumps, Markeplier, the Yogscast), whether self-or fan-created.…”

Section: Content Creators and Engagement ("Don't Kill The Messenger")mentioning

confidence: 99%

Measuring the impact and reach of informal educational videos on YouTube: The case of Scientific Animations Without Borders

Bello‐Bravo

Payumo

Pittendrigh

2021

Heliyon

Self Cite

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This is a PDF file of an article that has undergone enhancements after acceptance, such as the addition of a cover page and metadata, and formatting for readability, but it is not yet the definitive version of record. This version will undergo additional copyediting, typesetting and review before it is published in its final form, but we are providing this version to give early visibility of the article. Please note that, during the production process, errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain.

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Section: Content Creators and Engagement ("Don't Kill The Messenger")mentioning

confidence: 99%

Measuring the impact and reach of informal educational videos on YouTube: The case of Scientific Animations Without Borders

Bello‐Bravo

Payumo

Pittendrigh

2021

Heliyon

Self Cite

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“…How BXW mitigation messaging is delivered matters as much as what is delivered (Bello-Bravo, 2020a;McLuhan, 2009), whether in women-inclusive ways, through farmerpreferred dissemination channels, or other means. This specifically cultural element of delivery has redoubled significance when addressing BXW mitigation regionally (across Uganda and Tanzania specifically, but including Rwanda, Burundi, and eastern Democratic Republic of Congo as well).…”

Section: Messagingmentioning

confidence: 99%

“…With a highly infectious disease like BXW, ensuring disease-mitigation knowledge delivery to the widest possible number of message recipients is needed (Bello-Bravo, 2020a;Biruma et al, 2007). Participants reported receiving BXW mitigation messaging through traditional channels (e.g., government/extension workers, other farmers, and media, including radio and televisions) and digital ICT channels.…”

Section: Limited Reach Of Bxw Mitigation Messagingmentioning

confidence: 99%

Time is not always money: A preliminary study on socially sustainable strategies for banana xanthomonas wilt (BXW) mitigation efforts in Mbarara region, Uganda

Bello‐Bravo¹,

Frederick²,

Rosemary³

et al. 2022

J. Agric. Ext. Rural Dev

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Following the Ugandan government's announcement in 2016 that banana xanthomonas wilt (BXW) disease was under control, national-level anti-BXW support dwindled to the point of leaving farmers effectively on their own to continue controlling it. This qualitative case study utilizes data from group and individual interviews, as well as observational walkthroughs of plantations, in one of the previously hardest-hit BXW regions of Uganda to explore farmer perceptions, experiences, and compliance around still-mandated anti-BXW change-behaviours in rural Uganda. Analysed through a lens of increased support for the social pillar of sustainability, the findings identified two central themes arising from inadequate or non-existent local farmer support for anti-BXW efforts in the area: (1) a socially timeprohibitive aspect of the change-mandates, and (2) an insufficient or non-existent reach of anti-BXW messaging to farmers. Discussion and recommendations for more socially sustainable pathways for messaging anti-BXW behavior-changes to Ugandan farmers are included.

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“…Animated videos provide a useful way of teaching scientific information in an accessible manner and have been deployed throughout Sub-Saharan Africa to disseminate information related to agricultural improvement and public health (Bello-Bravo, 2020;Bello-Bravo & Baoua, 2012;Bello-Bravo, Olana, Enyadne, & Pittendrigh, 2013). Videos have now become ubiquitous in many developing nations because they can be loaded on cell phones and watched by individuals or groups.…”

Section: Animated Videosmentioning

confidence: 99%

Program Planning and Animated Videos as Learning Tools in Sub-Saharan Africa

Bohonos

Chuma

Lutomia

et al. 2022

International Journal of Adult Education and Technology

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This paper reports on a case study that explores how the integrative model of program planning can be applied to better understand the process of mobile learning efforts in diverse African contexts. The authors discuss how, Scientific Animations Without Borders (SAWBO), a Purdue University-based program, creates educational videos accessible in over 220 languages and disseminates them for use on a diversity of electronic platforms, inclusive of but not limited to cell phones. The authors aim to advance important discussions related to how human resource development research and practice can be responsive to local communities while working to enhance agricultural productivity and gender equity in the Global South.

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Getting the message across: Characterizing a need to bridge public health messaging for tuberculosis across a rural/urban and CHW/traditional healer divide in Madagascar (A review)

Cited by 11 publications

References 60 publications

Measuring the impact and reach of informal educational videos on YouTube: The case of Scientific Animations Without Borders

Measuring the impact and reach of informal educational videos on YouTube: The case of Scientific Animations Without Borders

Time is not always money: A preliminary study on socially sustainable strategies for banana xanthomonas wilt (BXW) mitigation efforts in Mbarara region, Uganda

Program Planning and Animated Videos as Learning Tools in Sub-Saharan Africa

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