Getting the most from E-commerce in the context of omnichannel strategies

Belvedere, Valeria; Martinelli, Elisa; Tunisini, Annalisa

doi:10.1007/s43039-021-00037-6

Cited by 16 publications

(5 citation statements)

References 37 publications

(39 reference statements)

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“…Market leaders operate omnichannel to enhance the purchasing experience of consumers and increase corporate sales [9,10]. Amazon made it easy to check inventory and order frequently used items by using the Dash button [11,12].…”

Section: Introductionmentioning

confidence: 99%

Understanding the Continuance Intention of Omnichannel: Combining TAM and TPB

Song

Jo²

2023

Sustainability

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Nowadays, consumers use information devices to use products and services through various channels. Omnichannel promotes sales improvement by allowing businesses to secure multiple channels. It provides consumers with a wider range of choices and monetary advantages. As such, omnichannel facilitates economic sustainability as a major platform for commerce. The purpose of this study is to identify the determinants of consumers’ continuous intention to use omnichannel. This research collected data from 262 consumers who had used omnichannel. Partial lease square structural equation modeling was employed to analyze the empirical data. The results found that accessibility positively affects perceived ease of use, perceived usefulness, and relative advantage. Monetary saving positively influences relative advantage. Perceived risk has a negative association with relative advantage. Continuance intention is influenced by relative advantage, attitude, subjective norms, and perceived behavioral control. This study offers an academic contribution in that the model was expanded by combining the theories of both technology and human behavior. It provides practical implications that omnichannel practitioners should prioritize money saving, perceived risks, and relative advantages. To enhance the generality of the results, future research needs to survey consumers in more countries. This work would be a useful guide to the sustainability of the economy.

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Section: Introductionmentioning

confidence: 99%

Understanding the Continuance Intention of Omnichannel: Combining TAM and TPB

Song

Jo²

2023

Sustainability

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“…Os custos de processamento, armazenamento e distribuição de informações são mais baixos, já que muitos dos bens e serviços podem ser produzidos em qualquer lugar e entregues eletronicamente ou fisicamente aos consumidores (Ortegón, 2022). A política de troca e reembolso, os custos de envio e manuseio, exercem pressão sobre as lojas online para reduzirem seus preços a fim de obterem uma vantagem competitiva sobre as lojas tradicionais (Belvedere et al, 2021).…”

Section: Desenvolvimentounclassified

Efeitos macroeconômicos do e-commerce na América Latina

Zagari-Forte,

Serrano-Orellana,

Tenesaca-Serrano

2024

Episteme & Praxis

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O artigo examina como o e-commerce, impulsionado pela tecnologia e pela globalização, está transformando a economia global. Atuando como um motor de crescimento, expande as redes de comércio e abre novas oportunidades de desenvolvimento, embora também gere mudanças nos mercados de trabalho, exigindo novas habilidades. O crescimento do e-commerce está alinhado com indicadores econômicos-chave como o PIB e o emprego, e está intimamente vinculado ao aumento do número de usuários da Internet e à velocidade da banda larga, o que impulsiona o consumo e as vendas online. Destaca-se a necessidade de investimento estratégico em infraestrutura e modernização tecnológica, em particular na América Latina, para fomentar o desenvolvimento. Além disso, o aumento do comércio eletrônico transfronteiriço está remodelando as estruturas comerciais tradicionais e enfrenta desafios como a incerteza nos tempos de entrega e a confiança do consumidor. O artigo conclui que o e-commerce é uma força transformadora na economia e na sociedade, com um impacto ainda em processo de descoberta. As economias maiores se beneficiam mais desta abertura comercial, enquanto a revolução se reflete na logística e nas cadeias de suprimentos. Ressalta-se a importância da segurança cibernética e da colaboração entre governos e o setor privado para um desenvolvimento econômico equitativo e sustentável. Palavras-chave: E-commerce, globalização, desenvolvimento econômico, infraestrutura digital, mercado de trabalho. ABSTRACT The article examines how e-commerce, driven by technology and globalization, is transforming the global economy. Acting as a growth engine, it expands trade networks and opens up new development opportunities, although it also generates changes in labor markets, requiring new skills. The growth of e-commerce is aligned with key economic indicators such as GDP and employment, and is closely linked to the increase in the number of Internet users and broadband speeds, which drive consumption and online sales. The need for strategic investment in infrastructure and technological modernization stands out, particularly in Latin America, to foster development. Additionally, the rise of cross-border e-commerce is reshaping traditional commercial structures and faces challenges such as uncertainty in delivery times and consumer confidence. The article concludes that e-commerce is a transformative force in the economy and society, with an impact still in the process of being discovered. Larger economies benefit most from this trade opening, while the revolution is reflected in logistics and supply chains. The importance of cybersecurity and collaboration between governments and the private sector for equitable and sustainable economic development is highlighted. Keywords: E-commerce, globalization, economic development, digital infrastructure, job market.

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“…El comercio electrónico se considera uno de los mejores ejemplos de aplicación de las tecnologías de la información y la comunicación con fines económicos. El uso de esta tecnología puede apoyar el crecimiento y el desarrollo económico, mejorar la eficiencia comercial y facilitar la convergencia y la unidad de los países, especialmente de los países en desarrollo (Belvedere et al, 2021). A medida que se desarrollan las tecnologías de la información y la comunicación, las organizaciones disponibles en diferentes industrias De hecho, las organizaciones tienen que dejar de utilizar los métodos comerciales tradicionales y dar la bienvenida a las nuevas tecnologías que se basan en la web mundial y, en consecuencia, impulsar la organización hacia el desarrollo y la prosperidad (Solis-Quispe et al, 2021).…”

Section: Ii-desarrollounclassified

Agronegocio de insumos agrícolas: Relación entre el comercio electrónico y la transformación digital

Lomas¹,

Prado-Carpio

Campoverde

et al. 2023

Ciencia Latina

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En el presente artículo, se desprende el objetivo del estudio determinar la relación que existe entre el comercio electrónico y la transformación digital en empresas de insumos agrícolas de la ciudad de Machala. Una parte importante de las tecnologías de la información utilizadas en las empresas está representada por el comercio electrónico. El avance digital está obligando a las mismas a replantearse sus modelos organizativos. Algunas empresas están mostrando una capacidad superior para explotar las tecnologías digitales y obtener una ventaja competitiva en el mercado. El estudio se desarrolló en la provincia de El Oro que está ubicada litoral sur del Ecuador, centrando nuestra investigación en las empresas de insumos agrícolas de la ciudad de Machala. El presente trabajo corresponde a un diseño de correlación, no experimental bajo un diseño transversal de recolección de datos por medio de un cuestionario. Para efectos de esta investigación el universo poblacional está constituido por 61 empresas. Los resultados alcanzados establecen que existe una relación correlación positiva considerable entre las variables comercio electrónico con transformación digital. Por esta razón, el uso de las redes sociales y páginas web es positivo para que el empresario pueda mantener una comunicación constante con el cliente.

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Getting the most from E-commerce in the context of omnichannel strategies

Cited by 16 publications

References 37 publications

Understanding the Continuance Intention of Omnichannel: Combining TAM and TPB

Understanding the Continuance Intention of Omnichannel: Combining TAM and TPB

Efeitos macroeconômicos do e-commerce na América Latina

Agronegocio de insumos agrícolas: Relación entre el comercio electrónico y la transformación digital

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