2019
DOI: 10.18080/jtde.v7n3.199
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Getting the NBN Infrastructure We Need

Abstract: This article summarises the presentation given to the author at the TelSoc NBN Futures event held in Melbourne on 31 July 2019.  The author spoke in favour of retaining NBN Co in public ownership, at least for the medium term and until a long term plan and evolution pathway has been established that will ensure that Australians have affordable access to world’s best broadband service and that delivers social and economic inclusion.  Dr Holmes argued that there were positive reasons supporting public ownership,… Show more

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Cited by 5 publications
(1 citation statement)
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“…The definition of a celebrity endorsement is "any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement (McCracken, 1989). According to Holmes (2019) "the average modern person is exposed to around 5000 advertisements in a day, a number that has increased by a factor of 10 since the 70's". While the human brain has the capacity to retain a vast amount of information there is an over saturation of advertisements that has led us to disregard any banner ads on the web; this disregard has been termed "Banner Blindness".…”
Section: Introductionmentioning
confidence: 99%
“…The definition of a celebrity endorsement is "any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement (McCracken, 1989). According to Holmes (2019) "the average modern person is exposed to around 5000 advertisements in a day, a number that has increased by a factor of 10 since the 70's". While the human brain has the capacity to retain a vast amount of information there is an over saturation of advertisements that has led us to disregard any banner ads on the web; this disregard has been termed "Banner Blindness".…”
Section: Introductionmentioning
confidence: 99%